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Social Curation
Retail
Social Shopping | In-Store Engagement
Every day, your brand's biggest fans share stories about your products online. Connected customers now generate more than half a trillion impressions about products every year. Their influence on friends and followers is profound.
Retail: Social Shopping
Tech savvy always-on shoppers are always looking for a deal. Let’s face it; they know that the price they see on a brick & mortar shelf may be cheaper online, resulting in the showrooming challenge. With measured impact to their bottom lines, retailers look to technology that breeds a hybrid model of the the physical and digital shopping world to solve common challenges:
  • Customers love to engage with brands, but the direct connection between social, UGC and shopping is not clear.
  • Pre-purchase research takes place on social networks, but brands are not actively engaged in this process.
  • Unclear connections between social content conversions, and siloed social media and e-commerce systems.
Content Cloud is leading the charge with innovative retailers to change the way shoppers engage with products and user-generated content while shopping. By enabling store associates with mobile-ready content to deliver to customers on-demand, and by equipping shoppers with access to engaging product-focused user-generated photos and videos, your customers will have a positive in-store shopping experience that drives more sales. With Content Cloud, marketers can empower in-store content experiences that engage and convert, leading the way to a new retail paradigm.
Features
  • UGC content curation
  • Owned content curation
  • Content search & filtering
  • Content tagging and metadata sorting
  • Omni-channel sharing and publishing
  • Developer Toolkit
  • E-commerce and asset management systems integration
  • Omniture and Google Analytics syncing
  • Content Analytics
  • Third-party platform compliance
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In 2015, Sephora gave their customers the opportunity to upload, share, and tag the cosmetics and products they used to create their looks. Since then, many of our other customers have found success linking User Generated Content directly to commerce opportunities.
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Retail: In-Store Engagement
Tech savvy always-on shoppers are always looking for a deal. Let’s face it; they know that the price they see on a brick & mortar shelf may be cheaper online, resulting in the showrooming challenge. With measured impact to their bottom lines, retail marketing looks to technology that breeds a hybrid model of the the physical and digital shopping world, often dubbed phygital, to solve common challenges:
  • Customers want to see how products have been used by other customers but rarely have this opportunity in-store
  • The in-store customer experience is not interactive and doesn’t appeal to the modern shopper
  • In-store employees don’t have the product knowledge needed to answer customer questions
  • Employees are not empowered with tools to educate shoppers
Content Cloud is leading the charge to change the way shoppers engage with physical products and online assets while in store. By enabling brick & mortar employees with effortless curated content, such as UGC product reviews, 3rd party product ratings, and product specs that can be texted or emailed directly to customers, marketers can empower in-store content experiences that engage and convert, leading the way to a new retail paradigm.
Features
  • UGC content curation
  • Owned content curation
  • On-demand content playlists
  • Shareable playlists
  • Interactive photo, text, or video content cards
  • Call-to-Action (CTA) apps
  • Employee mobile UI tool
  • Omni-device distribution
  • Omni-channel sharing
  • Digital kiosks
  • Content Analytics
  • CRM integration
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Thismoment Content Cloud enables in-store reps with Content On Demand by texting customers playlists with store associate contact information, curated customer reviews, and further digital information.
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