Making your live event or tradeshow presence engaging, different from all the rest, and memorable, is both tricky and a key goal to marketers. The key is a combination of technology and interactive content.
Live Events: CONSUMER BEHAVIOR
Most tradeshows and conferences are generally the same - booths, banners, chotskies and hungry salespeople competing for your attention but without the immediate answers you need. Everything blends together, and differentiation is a significant challenge. If you’re a marketer, you’ve been on the other side - trying to stand out, trying to equip your sales team with great content that will engage attendees. Live events are rife with challenges, such as:
Booth content is rarely interactive or engaging.
Differentiating from other booths is nearly impossible.
Content is often not suited for most customers or situations that arise.
Poor follow-through from event to post-event activity, and difficulty proving ROI.
Content Cloud helps marketers power live events and create uniquely engaging event and post-event customer experiences. During the event, marketers can equip sales with mobile sales presentations, bring the booth to life with self-serve engagement kiosks or video streaming, or promote real-time social feeds to reach audiences beyond the walls of the event. Sales reps can leverage situational content playlists and send to prospects on-demand, while Marketing can incorporate content into lead nurture programs to further develop prospect opportunities post-event. Content Cloud will provide all the metrics and analysis required to track the ROI of your live event content marketing efforts.
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