Most tradeshows and conferences are generally the same - booths, banners, chotskies and hungry salespeople competing for your attention but without the immediate answers you need. Everything blends together, and differentiation is a significant challenge. If you’re a marketer, you’ve been on the other side - trying to stand out, trying to equip your sales team with great content that will engage attendees. Virtual events are rife with challenges, such as:

• Booth content is rarely interactive or engaging.
• Differentiating from other booths is nearly impossible.
• Content is often not suited for most customers or situations that arise.
• Poor follow-through from event to post-event activity, and difficulty proving ROI.

Content Cloud helps marketers power live events and create uniquely engaging event and post-event customer experiences. During the event, marketers can equip sales with mobile sales presentations, bring the booth to life with self-serve engagement kiosks or video streaming, or promote real-time social feeds to reach audiences beyond the walls of the event. Sales reps can leverage situational content playlists and send to prospects on-demand, while Marketing can incorporate content into lead nurture programs to further develop prospect opportunities post-event. Content Cloud will provide all the metrics and analysis required to track the ROI of your Virtual event content marketing efforts.