Content marketing is more than tactics Content marketers often think about blog posts, videos, images, Tweets and the like. But, content marketing is so much more than tactical execution. Strong content marketing is an extension of the business idea. It’s a strategy that cultivates the kind of audiences you need to sell to in order […]

Google has a unique perspective on what practically everyone is doing online. Recently, they analyzed their search data and compiled some information that is very useful for content marketers. Combining observations from search data with industry research, the team at Think with Google predicted three basic trends and content opportunities to watch out for in […]

This year, the most intriguing Super Bowl ad was from McDonald’s. Certainly, we all wish we had their budget, but regardless of spend, McDonald’s provided a lesson about extending ad campaigns through social engagement, which doesn’t have to extend the dollars. McDonald’s “Pay With Love” McDonald’s “Pay With Love” advertisement extended their TV ad into […]

Everyone loves the big splash Super Bowl ads make—before, during, and after the game these ads generate massive interest and provide a significant uplift for brands. But the $4.5 million price tag for a 30 second spot is out of the reach for most companies. And even if the cost isn’t an issue, advertising during […]

Google recently announced it will no longer support custom brand channel “gadgets,” on YouTube. This is a huge change for brand marketers, so huge that Google is giving them a full year to adjust their strategies. Obviously, video remains a critical element of digital marketing, and YouTube remains the most important player in the video […]