• • what is it?

    DEC is a system for upgrading and managing a brand’s presence across multiple online environments. It combines cutting-edge content presentation, multimedia UGC, and a variety of real-time inputs to create an engaging user experience, which is then distributed across leading social platforms including YouTube Brand Channels, Facebook Fan Pages, MySpace Brand Communities, the iPhone, and more.

  • what can it do?

    By uniting formerly disparate environments and audiences, DEC offers the unprecedented ability to create one Web-wide audience around your brand. And with simple, centralized content management and reporting, your can easily publish content, moderate UGC submissions, and track and optimize channel performance.

• • how does it work?

    DEC is built on the @thisMoment real-time publishing platform, which performs key functions such as ID integration, media handling, reporting, and more. Each DEC instance is comprised of individual applications, which are customized to address specific brand objectives. The channel is then distributed in its entirety to desired online destinations, and managed with a simple CMS.

  • what about mobile?

    All Distributed Engagement Channel apps run natively on the iPhone either in standalone form or as an ingredient in an existing app, as well as handle text, photo or video submissions via email. Support for additional mobile platforms, including Android, is coming in 2010.

• • 

how to use DEC

• • 

    Upgrade your social presence

    DEC’s Showcase application is ideal for showcasing your premium multimedia content, supporting any mix of text, photos, and video (up to 720p), as well as handling official updates from all your social media accounts.

  • 

    Mobilize live events

    The Live Event app takes the experience to a entirely new level, allowing for premium content publishing and real-time capture of multimedia UGC across the Web and mobile devices.

• • 

    Enhance UGC contests

    DEC's Contest app advances the state-of-the-art with multimedia user contributions, flexible moderation suite, and real-time “upscaling” of user submissions to mesh with brand aesthetics.

  • 

    Distribute your Flash app

    DEC can be configured to run with almost any Flash-based application, allowing you to easily deploy your existing app across all of our distribution points.

• • 

    Tap into fan content

    DEC’s Stream app consolidates, filters and displays official and user-generated content from around the Web, around any brand, all in real time.

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    Simplify management and reporting

    With DEC, you can manage your entire social presence using a simple, powerful CMS, as well as access a rich reporting suite to measure and optimize channel performance.