Google recently announced it will no longer support custom brand channel “gadgets,” on YouTube. This is a huge change for brand marketers, so huge that Google is giving them a full year to adjust their strategies. Obviously, video remains a critical element of digital marketing, and YouTube remains the most important player in the video […]

When I was a kid, people would ask me what my name meant. And I can remember beaming with pride telling them it meant “to conquer.”  It hasn’t always been so easy explaining the name of our company. Thismoment doesn’t fall into any obvious category, doesn’t roll off the tongue, and somehow invites more questions […]