As I build this playlist each week, I enjoy looking for common trends in the stories I choose. Sometimes it doesn’t exist, but other times, like this week, I notice something interesting. This week, I can’t help but to think about two content themes: convergence and learning.
- Convergence: While traditionally thought of as a marketing discipline, content should be more inclusive of other teams. Whether thinking about content creation or distribution, there’s a lot to learn about how we can work with the people and tools we have in our companies to be more successful.
- Learning: Like all business professionals, the best content marketers are those who continue to learn. I love that content marketers are proactively sharing tips about what they have learned through their own programs, what they see other companies doing and beyond.
Have a look at the following articles, I’m sure you too will learn a thing or two, or perhaps notice an interesting content trend…
For those just joining us, what you’ll find below is our weekly content roundup; a collection of our favorite stories of the week pulled together in a Content Cloud playlist.