It hasn’t always been so easy explaining the name of our company. Thismoment doesn’t fall into any obvious category, doesn’t roll off the tongue, and somehow invites more questions than answers. Those patient enough to learn about its origins are appreciated, but also few and far between.
Today, after more than five years and thanks to the work of our amazing brand marketing team, it all finally makes sense.
Our lives are a series of moments, and every experience we have and connection we make happens within them.
Most moments are drops in the river of time. But some stand apart, and have an impact that can forever change our attitudes, relationships, and actions. In these cases, “this moment” becomes something else: “amazing,” “unforgettable,” “jaw-dropping,” or “humbling.”
At Thismoment, we are building technology to facilitate this transformation in our increasingly digital world—a system that helps to turn any moment into something more meaningful and enduring.
Thus our new logo—with its obvious gap in the middle, waiting to be filled—is both a reminder of our purpose, and our potential.
And at this/transformational/moment, we eagerly embrace both.