Every once in while a marketing story comes around that catches the attention of marketers, and we get very excited. Such was the case this week when we saw Vince Vaughn, Dave Franco and Tom Wilkinson featured in a set of free stock images, courtesy of the film Unfinished Business and iStock by Getty images. The promotion was such great content, in the form of a PR stunt, that it made the top of Thismoment in Content Marketing’s weekly roundup.

For those just joining us, what you’ll find below is our weekly content roundup; a collection of our favorite stories of the week pulled together in a Content Cloud playlist.

Marc Cowlin @mcowlin

Contributor Bio: Marc Cowlin is a content marketer with a proven track record of driving buzz, traffic and conversion through top-of-funnel marketing (Public Relations, Social Media, Blogging). With nearly 15 years of in-house brand experience with companies such as Birkenstock and CafePress.com, Marc offers a unique perspective on the convergence of content with PR, social media and digital marketing. These days Marc leads content marketing for Thismoment.

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