Catching the Most Contagious Fever: 5 Takeaways from New York & London

Dec 17, 2013

A handful of Thismoment team members were lucky enough to attend Most Contagious 2014 in New York and London last week. What’s Most Contagious? In the words of the event’s website, it is a “unique, hybrid event dedicated to dissecting the trends, technologies and creative thinking that are transforming how consumers behave and the way […]

5 Grand Theft Auto V Digital Marketing Hits and Misses

Sep 27, 2013

Gamers have rallied to Rockstar Games’ “Grand Theft Auto V.” Despite fans’ enthusiasm for pillaging, mayhem-making and other misdeeds in GTA’s virtual world, they happily poured over $1 billion dollars into publisher Take Two’s coffers in just the first 3 days of the game’s release. The notorious franchise’s long and colorful history, as well as a […]

Intuit Small Business Goes Big

Sep 9, 2013

This summer Intuit Small Business launched its most ambitious interactive campaign ever, “Small Business Big Game” (powered by Thismoment). It’s big. How big? Try Super big. As in any small business can enter, and the winner gets an all expenses paid 30-second spot in version 48 of pro football’s crown jewel (yes, Legal reviewed this […]

The Dot-Brand Revolution (Part 2 of 2)

In Part 1, I wrote about an impending expansion of generic top-level domains (gTLDs) at the end of 2013. To recap,generic top-level domains (gTLDs) are the part of the URL that come after the last dot such as “com” or “org.” Please note that this post contains information and considerations for marketing professionals to help […]