Today’s consumer has unprecedented access to information and an ever-expanding universe of tools for sharing opinions. Don’t be deceived by word-of-mouth’s quaint handle: social technology has turbocharged the classic marketing concept. Brian Solis and JESS3’s colorful Conversation Prism (featured image) shows the array of social networks, blogs, wikis, apps, and other online services that have considerable power […]

Your enterprise is global. These days, that almost definitely means that your YouTube marketing strategy is too. You’re managing multiple regional brand channels on unique URLs and uploading localized content to better serve diverse geographies. But your efforts feel spread thin. Meanwhile, your marketing team thinks that a single, global URL will be easier to […]