Thismoment Raises $22 Million in Second Institutional Round Led by Trident Capital (on TechCrunch)
Thismoment, a provider of social content management software for brands, today announced that it has secured $22 million in its C-Round funding led by Trident Capital. Thismoment’s Distributed Engagement Channel (DEC) platform has been adopted by more than 100 Fortune 500 brands during the past two years.
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Coca-Cola and Procter and Gamble Lead the way into the New Advertising Era of SocialTV (on Forbes)
Traditional TV Advertising is being disrupted right in front of our eyes. Gone are the Mad Men days of TV advertising – martini lunches, no real measurement, and scant ROI models.
In partnership with social software industry leader Thismoment, social marketing campaigns by Coca-Cola and Procter & Gamble demonstrate the next level of direct social engagement for some of the world’s most respected brands.
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