If you build it, they will not come. Successfully executing on a content marketing strategy involves more than content production — it also involves content distribution. Creating a great piece of content doesn’t help your organization much if nobody sees it, so it’s crucial that it gets distributed to your target audience through several avenues […]
We love content in these parts, so each week we spend some time moseying around the Internet, reading great content and pulling it all together. This week we’re loving Disney, GoPro, Jeff Bullas, event based content and strategy, read these articles and you’ll see why. For those just joining us, what you’ll find below is our weekly content roundup; […]
Very soon I will board a plane bound for Orlando with my family — yes, we’re headed to Disney World. On the surface there’s nothing remarkable about this trip or my planning process: it’s a family trip, I made the reservation online, received an email confirmation and now we wait for our departure date. Then, […]
Every once in while a marketing story comes around that catches the attention of marketers, and we get very excited. Such was the case this week when we saw Vince Vaughn, Dave Franco and Tom Wilkinson featured in a set of free stock images, courtesy of the film Unfinished Business and iStock by Getty images. The promotion was […]
A 60 Second Content Tip —My favorite story of a company pushing back against content marketing goes like this: A blog platform sales executive was talking to a B2B (business-to-business) CEO about using blogs to lift search results and drive more online leads. The CEO refused the offer by saying, “we’re a wholesale tire company, […]
