I recently had the pleasure of talking one on one with Stephen Bury, Senior MarComm Manager at Microsoft, at our recent global sales kickoff. Stephen and Microsoft have been amazing partners of ours for a few years now, and have always pushed the envelope with content. From live events to brand marketing programs to retail […]
Internet content is becoming “numb.” The worldwide web has increased from one page to 4.57 billion indexed pages since going public in 1991. Blog posts, digital magazine articles, web copy and social posts account for much of that growth, yet most of it seems…vacuous and pointless, to put it nicely. The readers feel numb and […]
“The problem with marketing is that they don’t know what content we really need in the field, and 90% of the time I don’t have what I need for a specific customer.” Anonymous Salesperson “The problem with sales is that we produce a crazy amount of content for them, but we have no idea what […]
These days, many consumers are watching television with mobile devices in their hands. Increasingly, this isn’t simply to be a distraction during the ads. People are using their second screen—smartphone or tablet—to connect with other people as they experience a show or event, to get more information about what they see on TV, or possibly […]
Experienced Ad-Side Creative Director Says Content and Creative Are The Same While it may not always be obvious, there has long existed an invisible wall between “creatives” (art directors and copywriters charged with dreaming up marketing campaigns and executions) and those of us who were not trained to be, well, creative. The world of content […]
