Momentum
The Content Marketing Blog
Thismoment Helps Brands Take Full Advantage of Newly Redesigned YouTube Channels
Dec 12, 2011

Thismoment's Distributed Engagement Channel (DEC) Customers to Benefit From Easier Discovery and Comprehensive Control of User Experience From Point of Discovery

YouTubeSAN FRANCISCO, CA--(Marketwire - Dec 12, 2011) - Thismoment, a digital marketing platform and YouTube brand channel developer, today shared its best practices for ensuring the best possible user experience on YouTube. In early December, YouTube rolled out a major redesign of its site, launching a new user homepage, upgrading channels for content producers, and updating the user experience of the site in general.

The new design offers brands numerous new features and benefits but as with all change, understanding exactly how to optimize the brand experience through these changes is of paramount importance.

Having developed more brand channels on YouTube than any other company, Thismoment is helping brands make the Channel migration simple and efficient through its Distributed Engagement Channel (DEC).

"YouTube's new redesign is a fantastic step forward for content producers and brands who wish to establish YouTube as an anchor destination on the web," said Ankarino Lara, CPO and co-founder of Thismoment. "Brands will find that they are more easily discovered through the new channel paradigm, and with the new tabs, brands now have an opportunity to do far more than simply post videos. [...]

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Facebook Opens Timeline To The World (or at least Middle Earth for now)
Dec 8, 2011


At this year’s f8 conference, jaws collectively hit the floor at around 10:30am; roughly the time Mark Zuckerberg started scrolling through his beta Timeline.

As we sighed our Keanu-Reeves “Whoa” amidst all the candid photos of Zuck’s dog Beast, well-wishing comments from a friend’s wedding, and finally, a baby photo to mark the day of his birth, the audience saw something even bigger; a paradigm shift in the way people and brands can think socially on the web.

And now, two months after its announcement, it’s hitting the masses.

Latest Updates

While New Zealand is the first country to receive the Timeline rollout, Facebook has guaranteed a US launch is coming very soon. [...]

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Happy Holidays…Now Time To Listen Up!
Nov 30, 2011

Did curiosity kill the cat? Or is curiosity the reason that cats usually outlive dogs?  Of course, diet and exercise are key determinants of life expectancy;

but there’s certainly something to be said for the data gathering and processing that curiosity provides.

The ability to foresee danger—the ability to predict outcomes—the ability to make good decisions; all come from data gathered in the name of curiosity.
Analytics has been the “it” buzz word of the 2011 and with the holiday season upon us, we’re soon to see how consumer marketing, research, and social media programs can perform against the flood of attitudinal and behavioral social data already on the way.
While some curious programs will sniff around using various iterations of monitoring/analytics tools, other programs will miss the boat entirely as they’ll be too busy focusing on what they think consumers want, rather than facilitating conversation and paying attention to what consumers are actually asking for.
Besides, although most holiday shoppers enjoy the sweet sight of their own consumer gripes, they rarely do so without a reason…
Since curiosity can provide clarity around what those reasons are and recommend appropriate courses of action, it's the curious data gatherers who will be able to make the most informed adjustments and see the highest earnings this holiday season.
So here’s to the curious ones:
May your profits be plentiful; [...]

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"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
5 Things My 7 Year Old Taught Me About Customers
Nov 22, 2011

As I was successfully herding my seven-year-old son towards his carpool ride this morning, I had an epiphany; managing a child is a lot like handling a customer. Now don’t get me wrong, I’m not comparing my customers to children (although, on occasion, we’ve both acted as such);

I’m simply saying that I’ve learned at least five things that apply to both.


Everybody wants to be the #1 son.
My seven-year-old doesn't care about my eleven-year-old’s time requirements or other needs; he wants DOD (aka “Daddy on Demand”). Your customer wants to have your attention and be a priority at all times. [...]

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Google+ Twilight Makes for a BIG Week
Nov 19, 2011

Even Kristen is speechless at this bad-ass DEC!
Happy Friday from the thismoment product team! This was a huge week for product and feature releases, but a couple really stand apart from the pack.

Breaking Records
A certain vampire-themed blockbuster is in theaters now, and as ticket sales peak, so does traffic to our YouTube and Timeline Twilight sites.

12,000 requests per minute at last count! A special shout out to my man BobbyS, Adam, Leslie, and rest of the thismoment dev team for adding 200 servers in a flash and keeping everything as cool as an undead lothario. [...]

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Ignite Your Sales with Content on Demand
Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.
4 Signs That You Need to Consolidate Your Conversation Streams
Nov 17, 2011

Historically, the idea of "conversation management" has been very one-way.  I take my message, send it everywhere I want it to go, then sit back and watch my communities buzz like Daytona Beach Spring Break.

Problem is--those communities are still siloed; they can't talk to each other.


An alternative approach would be to think of your conversations as a "stream".  Just consider the fact that most streams in the world have almost everything in them and this approach will allow you to consider ways to cross-pollinate good conversations from one area into the other.

So without further babbling, below are 4 indicators that it's time to consolidate your conversation stream.

1) You’ve realized that Social Networking Service dashboards are helpful to YOU…but not your audiences
Sure you can see what everyone is saying about you across your networks of interest, but can your audiences see the same?  Can your YouTube users engage with Facebook users?  Can your Facebook audience engage with your dynamic Twitter audience?  If everyone can see everything, it makes it easier for users to do some of the moderation for you.
2) The same conversation is interpreted several different ways
The twitter conversation is stale while your Facebook wall is lighting up.  Or worse, your Facebook conversation is running amok while the discussion on your brand site is right on target.  A consolidated stream will provide balance in interpretation, rein in the extremes and motivate the mundane without forcing users to toggle between several different sites.
3) Your social media engagement is reactionary
Since 70% of your day is spent responding to inquiries, thanking people for sharing your articles and providing clarification around last week’s social media gaffe, the last thing you have time to do is pose a witty question to spur conversation between your constituents.  Implementing consolidated conversation streams on your brand sites will provide a forum in which your community can engage one another on your brand's behalf.
 4) You have 5 different sets of data to reconcile
If you feel like you’re comparing apples and oranges, you’re only slightly missing the mark.  After all, once you merge the reach statistics of a social network where the average user has 400 friends versus another network where the average user has 120 followers, the reality is that you’re actually comparing fruit and vegetables.  The back-end of a consolidated conversation stream should merge this data for you.
 What else would you add to this list?


-brs
[...]

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Thismoment Raises $7.3 Million in First Institutional Round Led by Sierra Ventures
Nov 15, 2011

SAN FRANCISCO, CA--(Marketwire - Nov 15, 2011) - Thismoment, Inc. (www.thismoment.com), a digital marketing platform provider for brands and agencies, today announced that it has secured $7.3 million in its first institutional capital round led by Sierra Ventures.

The financing follows more than 18 months of market growth for Thismoment, which has seen 1 in 5 of the world's top 100 brands adopt its Distributed Engagement Channel (DEC) platform. DEC is a unique solution for managing content, conversation and creative assets across earned, owned and paid media channels. [...]

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"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball