Momentum
The Content Marketing Blog
Thismoment Acquires Position2 Brand Monitor
Feb 9, 2012

Thismoment Adds Social Monitoring and Engagement to Market Leading Social Content Management System for Brands

Thismoment + Position2 Brand MonitorSAN FRANCISCO, CA--(Marketwire - Feb 9, 2012) - Thismoment, Inc., a provider of social content management software for brands that want to rapidly and effectively engage consumers across social and mobile platforms, today announced that it has acquired Position2 Brand Monitor, a leading social media monitoring and engagement platform. Position2 Brand Monitor will rebrand as Thismoment Brand Monitor.

Highlights

  • Thismoment Brand Monitor's technology enables companies to listen to product or service related conversations across social media, blogs, news and forums in real time
  • Upon integration with Thismoment's Distributed Engagement Channel (DEC), brands will be able to simultaneously drive content engagement and customer conversation management across all social media channels, including both YouTube and Facebook
  • First offering of its kind featuring a social content management system which possesses both listening and engagement features

Additional DEC Capabilities

  • Deeper analytics that drive informed marketing campaign decisions with conversation volumes, sentiment, trends, demographic, and influencer identification
  • Sentiment analysis of social media conversations for an enhanced understanding of how audiences critically receive specific campaigns
  • Geo-demographic summaries for insight into where/who is driving a campaign's success
  • Influencer discovery for more targeted social engagement and message amplification
  • Share of voice reports, Facebook, Twitter and LinkedIn engagement capabilities in addition to many more features that enable companies to track their presence on social media and engage with customers

Integration Examples

  • Broader visibility into online conversations means that DEC customers can more accurately measure the influence of a campaign, then integrate relevant adjustments that can be pushed directly into their corporate social media channels
  • With external visibility into competitive scenarios, DEC customers are able to knowledgeably assess competitive positioning, identify target audiences, and quickly adapt all relevant brand page messaging
  • Provides customers a "closed-loop" campaign lifecycle with reporting analytics that inform future branding and ensures consistent deployment across online properties

Key Facts

  • The acquisition of Position2 Brand Monitor follows Thismoment's recent announcement that it had secured $7.3 million in its first institutional capital round led by Sierra Ventures
  • Rajiv Parikh, CEO of Position2, will join Thismoment as SVP of Business Development and also will be responsible for leading company business development, social media listening capabilities, and growth in the Asian markets
  • Position2 investors including Accel India will gain an equity position in Thismoment
  • With the acquisition, Thismoment adds a new center of product and technical excellence in Bangalore, India

While the acquisition is complete, Thismoment is in the process of fully integrating Brand Monitor functionality into DEC.

It expects this process to be complete in Q2, 2012. In the interim, interested parties can explore Brand Monitor functionality at http://brandmonitor.thismoment.com/. [...]

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Thismoment Names John Bara as CMO
Jan 25, 2012

Silicon Valley Marketing Veteran Joins Rapidly Growing Social Content Management Provider

John Bara, Chief Marketing Officer (CMO)SAN FRANCISCO, CA--(Marketwire - Jan 25, 2012) - Thismoment, Inc., a provider of social content management software for brands that want to affordably, rapidly, and effectively engage consumers across social and mobile platforms, today announced that John Bara has been named its Chief Marketing Officer (CMO). Bara joins Thismoment as its first CMO and will be responsible for the continued development and execution of Thismoment's marketing strategy.

In his role, Bara will lead Thismoment's marketing team to effectively build Thismoment's brand, increase market awareness of the company's capabilities and impressive success to date and enable Thismoment's global sales teams and distribution partners, including Google, to effectively leverage Thismoment's Digital Engagement Channel (DEC).

Bara brings more than 20 years of marketing experience to Thismoment, including playing integral roles in some of the most successful companies in Silicon Valley history. Prior to joining Thismoment, Bara was VP of Marketing at Citrix following the acquisition of XenSource, where he had served as CMO. [...]

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Lights, Camera, Action-Publishing: Facebook Open Graph Graduates from Beta
Jan 19, 2012

Action verbs and objects in the Open Graph, as visualized by Facebook
Fresh off the holiday break, we find our stocking stuffed again!

Facebook’s weekly Wednesday push of new code can be a mixed bag for developers; sometimes Zuck and Co.

hands you some really cool new toys, other times you’ll find yourself stuck with a lump of coal in the form of new bugs and breaking changes. Luckily, this week handed us one hell of a new toy: [...]

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"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
January 2012 Newsletter
Jan 18, 2012



HEADER
January 18, 2012 Newsletter Volume 1, Issue 1
Welcome!
This newsletter is brought to you by thismoment, a provider of social content management software for brands that want to affordably, rapidly, and effectively engage consumers across Facebook®, YouTube®, Google+®, LinkedIn®, Twitter® and mobile.
DIVIDER
Calling All Social Media Marketers
Join us for this exclusive webcast sponsored by AdAge and thismoment. Presented by thismoment CEO and Founder, Vince Broady, you'll learn how you can harness the power of user-generated content (UGC) and be more successful at building and managing UGC campaigns on Facebook and YouTube.
Upcoming Webcast:

"Content Creation – From Burden To Opportunity: The Benefits of User-Generated Content"

webcast image Key webcast takeaways:
  • What is UGC?
  • What are examples of good UGC?
  • What do you need to successfully manage and scale UGC campaigns?
Date: [...]

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Why Proper Message Distribution Matters: A Lesson Learned From The Jersey Shore
Jan 13, 2012

On last week's season 5 premier of MTV's The Jersey Shore, we were given a run-down of the previous season's drama. While most of the storylines reached natural conclusions before the next season began, one storyline remained gapingly open.

Background:
Snooki, The Jersey Shore's own version of a glammed-up Ewok, was still upset at her housemate, Mike (otherwise known as The Situation) as The Situation had not so discretely revealed that the two had been intimate in the space between season three and season four's Italian jaunt.

Snooki was unhappy with this revelation either because it was untrue, or because she didn't want others to find out.  (This something we'll likely discover in later episodes.)

Either way, making things worse and thereby further enraging Snooki was the fact that Snooki had a boyfriend at the time of the supposed hook-up.

Fast Forward to The Premier of Season 5 Last Thursday:


The Situation, already on shaky ground when it came to the credibility of his gossip, had been seeking vindication for his story ever since the end of season four. More or less ostracized by the rest of his housemates for his senseless gossip, he recruited his best friend to accompany him on his quest for vindication.

When it comes to references for jobs and meeting romantic interests, good friends can support you and provide a strong character reference. [...]

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Ignite Your Sales with Content on Demand
Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.
If You Build It, Will They Come?
Jan 7, 2012

6 Do's and Don'ts For Framing Your Social Enterprise


One of the benefits of working for a platform provider like thismoment is that we are often involved in projects at the early stages of development. Big Brands are starting to invest Big Bucks on the usual suspects - Facebook, YouTube and Twitter.

The challenge is that many brands believe that because these platforms are viral, it’s simply a land grab; all they have to do is create an experience and people will find them through day-to-day social interaction.

Of course, common sense would dictate that, just as in the Gold Rush of the 1800’s, simply staking a claim doesn’t necessarily mean there’s “gold in them thar hills.” While thismoment certainly benefits from selling pick axes to the social gold miners of today, we benefit much more as our customers become successful in building out brand experiences with staying power across the various social platforms. [...]

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Social Media Marketing’s Future is So Bright…
Dec 20, 2011


2011 is at its end and social media marketers across the globe are all looking forward to 2012, and why not?
• The social media share of the advertising pie is clearly getting bigger.

And, as the advertising pie itself returns to real growth (hopefully), social media’s importance will increase exponentially.


• Consumers and businesses are relying on social media more and more for research, recommendations and brand communication.

• All of us SMM experts, gurus, mavens, and ninjas are rapidly becoming influential, mainstream marketers instead of “specialists.” (Check out your Klout scores!)

• At this point, your companies and clients have probably signed off on a bigger budget for next year’s SMM and expectations are sky high.
Our future is so bright, we’ve gotta wear shades, right?

There is only one small problem: no one knows what is going to happen in the space in 2012.

Consider this:

On January 1, 2011,
• Google+ didn’t exist. 
• Instagram had one million users (in 3 months!) and had just doubled in size to four employees

• Myspace was still considered a necessary evil

• Facebook Timeline was not even an idea yet.

• Fewer than 300 YouTube Brand Channels had launched in 2010 and each required a media spend 

• Tumblr was coming off a two day service outage

• With a $41M VC round behind it, iPhone app “Color” was about to launch with its goal of “nothing less than to become the ultimate local discovery tool.”
As 2011 draws to a close,
• Google+ has 50 million plus users 

• Instagram is the top mobile (only) social media network, with more than 15 million users

• Facebook Timeline just launched on a global basis with brand timelines soon to arrive

• YouTube Brand Channels has a fresh redesign and are open to businesses without a minimum media spend

• Tumblr has doubled in unique monthly users (approaching 40 million/month) and is logging approximately 50 million posts/day). [...]

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"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball