Thismoment Adds Social Monitoring and Engagement to Market Leading Social Content Management System for Brands

SAN FRANCISCO, CA--(Marketwire - Feb 9, 2012) - Thismoment, Inc., a provider of social content management software for brands that want to rapidly and effectively engage consumers across social and mobile platforms, today announced that it has acquired Position² Brand Monitor, a leading social media monitoring and engagement platform. Position² Brand Monitor will rebrand as Thismoment Brand Monitor.

Highlights

• Thismoment Brand Monitor's technology enables companies to listen to product or service related conversations across social media, blogs, news and forums in real time
• Upon integration with Thismoment's Distributed Engagement Channel (DEC), brands will be able to simultaneously drive content engagement and customer conversation management across all social media channels, including both YouTube and Facebook
• First offering of its kind featuring a social content management system which possesses both listening and engagement features

Additional DEC Capabilities

• Deeper analytics that drive informed marketing campaign decisions with conversation volumes, sentiment, trends, demographic, and influencer identification
• Sentiment analysis of social media conversations for an enhanced understanding of how audiences critically receive specific campaigns
• Geo-demographic summaries for insight into where/who is driving a campaign's success
• Influencer discovery for more targeted social engagement and message amplification
• Share of voice reports, Facebook, Twitter and LinkedIn engagement capabilities in addition to many more features that enable companies to track their presence on social media and engage with customers

Integration Examples

• Broader visibility into online conversations means that DEC customers can more accurately measure the influence of a campaign, then integrate relevant adjustments that can be pushed directly into their corporate social media channels
• With external visibility into competitive scenarios, DEC customers are able to knowledgeably assess competitive positioning, identify target audiences, and quickly adapt all relevant brand page messaging
• Provides customers a "closed-loop" campaign lifecycle with reporting analytics that inform future branding and ensures consistent deployment across online properties

Key Facts

• The acquisition of Position² Brand Monitor follows Thismoment's recent announcement that it had secured $7.3 million in its first institutional capital round led by Sierra Ventures
• Rajiv Parikh, CEO of Position², will join Thismoment as SVP of Business Development and also will be responsible for leading company business development, social media listening capabilities, and growth in the Asian markets
• Position² investors including Accel India will gain an equity position in Thismoment
• With the acquisition, Thismoment adds a new center of product and technical excellence in Bangalore, India

While the acquisition is complete, Thismoment is in the process of fully integrating Brand Monitor functionality into DEC.

It expects this process to be complete in Q2, 2012. In the interim, interested parties can explore Brand Monitor functionality at http://brandmonitor.thismoment.com/. [...]

Silicon Valley Marketing Veteran Joins Rapidly Growing Social Content Management Provider

SAN FRANCISCO, CA--(Marketwire - Jan 25, 2012) - Thismoment, Inc., a provider of social content management software for brands that want to affordably, rapidly, and effectively engage consumers across social and mobile platforms, today announced that John Bara has been named its Chief Marketing Officer (CMO). Bara joins Thismoment as its first CMO and will be responsible for the continued development and execution of Thismoment's marketing strategy.

In his role, Bara will lead Thismoment's marketing team to effectively build Thismoment's brand, increase market awareness of the company's capabilities and impressive success to date and enable Thismoment's global sales teams and distribution partners, including Google, to effectively leverage Thismoment's Digital Engagement Channel (DEC).

Bara brings more than 20 years of marketing experience to Thismoment, including playing integral roles in some of the most successful companies in Silicon Valley history. Prior to joining Thismoment, Bara was VP of Marketing at Citrix following the acquisition of XenSource, where he had served as CMO. [...]