Momentum
The Content Marketing Blog
Thismoment Announces New User-Generated Content Engine for YouTube Brand Channels, and Global Support
Mar 15, 2012

User-Generated Content Engine for YouTube Brand ChannelsSAN FRANCISCO, CA--(Marketwire - Mar 15, 2012) - Thismoment, a provider of social content management software for brands, today announced that it surpassed 650,000 user generated content (UGC) submissions through its flagship product, the Distributed Engagement Channel (DEC).

The latest release of the DEC UGC contest engine allows brands to collect video, photo, and text content from users directly through YouTube, Facebook, and brand site pages, and offers full moderation and workflow controls to manage submission data. At a brand's discretion, the UGC contest engine also allows users to authenticate with their social service of choice, including YouTube, Google+, Facebook, Twitter, LinkedIn, Flickr, and Instagram.

The new turn-key system enables Thismoment customers to build and deploy creative and engaging UGC brand channels on YouTube at a faster rate than ever before. Additionally, with offices in all international YouTube markets, brands can enjoy quick-to-deploy UGC engagement solutions that extend reach and drive deep engagement globally and with full local language support.

Since partnering with YouTube in 2010, Thismoment has launched over 100 YouTube brand channels for customers within all major industry verticals, including more than 100 Fortune 500 brands. [...]

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Power Your Social Media Campaigns With Compelling Content
Mar 14, 2012

Some companies jump onto the social media bandwagon with enthusiasm... running campaigns, promoting their brands etc, only to find their pages resembling virtual ghost towns after the fervor fizzles out.

The featured content is soon outdated or is slowly dying.

Producing creative promotional content requires considerable time and effort; [...]

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Making Your Brand’s Social Media Content Sharable
Mar 7, 2012

With content witnessing rapid growth in the digital marketing space, it is unsurprising to see brands increasing focus on creating compelling content. However, no matter how interesting your brand's content is, it is of little use unless shared.

Although promoting marketing messages via social media is a common practice, the key to content sharing lies in expanding its reach beyond your brand's followers. By this we mean making it easy for your audience to share this with their connections. [...]

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"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
Thismoment Reports 3x Growth for 2011 as Need for Full-Range Social Content Management Systems Increases Among Global Brands
Mar 6, 2012

Significant Revenue Growth, New Customer Acquisition, Venture Capital Funding, Google Partnership, and Acquisition of Position2 Brand Monitor Make Thismoment a Growth Leader in the Social Content Management Space

SAN FRANCISCO, CA--(Marketwire - Mar 6, 2012) - Thismoment, a provider of social content management software for brands, today announced explosive growth for 2011 due to increased demand for Thismoment software by global brands seeking to expand and manage their social marketing campaigns.

With more than 100 Fortune 500 brands adopting Thismoment's Distributed Engagement Channel (DEC) platform, the company is quickly becoming the ideal solution for all brands who want to unify their social channels and consolidate management of online assets.

DEC allows brands and their agencies to simultaneously drive content engagement and customer conversation management across multiple social media touch points.

With the addition of Brand Monitor, Thismoment can now provide customers with a closed-loop framework to address content, creative, conversation, and analytics. [...]

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A Huge Day For Brands and Facebook
Mar 1, 2012

thismoment's swanky new Page Timeline
Today’s fMC, or Facebook Marketing Conference, yielded a motherload of Facebook product announcements representing the natural evolution of concepts introduced at last year’s f8. This time, the audience was full not of coders and geeks, but rather agencies and marketers looking to grasp the continually growing tidal wave of Facebook’s engaged user base.

Let’s dive in...

Great Advertising Depends on a Great Narrative
Before jumping into product announcements, top FB honchos like Chris Cox and Sheryl Sandberg spent a considerable amount of time stressing how Facebook wants to change the marketing landscape. This sea change depends on advertisers understanding that users love a good story -- especially one in which they know some of the characters -- and Facebook’s platform offers the perfect mechanism through which a narrative can be described and, where possible, demonstrate relevancy to the consumer by involving their friends in the same tale. [...]

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Ignite Your Sales with Content on Demand
Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.
Social Gold Rush and Why Global Brands Need to be Ready- Pinterest is Only the Beginning
Feb 29, 2012

Palo Alto these days definitely has the aura of a gold rush.

After the slowdown of the past few years, there is a noticeable uptick in the economy and of course the buzz around Facebook and the social gold rush hitting Silicon Valley. Coffee shops and restaurants are packed;

people are out shopping and socializing with a vengeance. Why? [...]

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Pining for Pinterest
Feb 29, 2012


Pinterest is the hottest social sharing site that everyone is talking about. Whether it’s news about the service’s particular resonance with women, its impressive stats on referral traffic, or its controversial “auto-follow” feature, it seems you can’t drop a pin anywhere on the web without encountering Pinterest.

As brands look to leverage Pinterest, thismoment CMS users now have the option of encouraging visitors to their social pages to (a) Follow an official brand Pinterest Board and (b) Pin the brand’s page on Pinterest.


Pinterest sharing within the multi-media theater allowing users to “pin” individual photos or videos is coming soon.

Happy Pinning!




[...]

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"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball