Momentum
The Content Marketing Blog
Thismoment DEC 3.1 – Release Notes
Apr 12, 2012

This release includes a host of new features as well as enhancements and bug fixes related to social platform integration, CMS functionality, UGC, reporting and device compatibility. The release notes below summarize important new features and may be updated periodically as more information becomes available.



Social Platform Integration

These are some of the features we've added recently to enhance functionailty and compatibility with 3rd party applications.

Facebook

  • Open Graph Integration and Lexus Points of No Return
  • Easy & Powerful Facebook Like Gate
  • Age Verification on Social Conversation Filters
  • Facebook RSVP Event Module
  • Add Facebook Photos as Content
  • Manage Multiple Facebook Tabs from a Single DEC
  • Like and +1 Button Tools
    • Like Button Options
    • Invite Friends Option
    • Google+ Option
  • Video Shares on Facebook play in the newsfeed in YouTube Player

Pinterest

  • Pinterest Follow and Pin Integration

Flickr

  • Add Official Flickr Content

Google+

  • Google+ in the Social Conversation Module
  • Google+ in UGC

Learn More...



User Generated Content Engine

Thismoment's highly acclaimed UGC engine has had a few under-the-hood tweaks and new features too. [...]

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Creating Winning Facebook Brand Timelines with Engaging Visuals
Apr 11, 2012

The 'New' Facebook: It's a Lot More Visual

While some brands embraced Facebook's Timeline with great enthusiasm, there were others who weren't as receptive.

This was until 30th March 2012, when all business pages were automatically converted to the Timeline format. What makes the 'new' Facebook more exciting is the purposeful visual landscape it presents. [...]

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Content Marketing: Driving Higher Engagement with More Visual Content
Apr 4, 2012

Winning in today's competitive digital space requires creating content that generates conversations around your brand. This explains why brands the world over are designing social-specific content - to drive higher engagement.

Thismoment unearthed some interesting studies which indicate that increased visual content (Videos, Photographs, Live Streaming, User Generated Content) is the direction where social media marketing is headed in 2012:

    YouTube reported 48 hours of video uploaded every minute
  • +65% consumers enjoy interacting with visual content online (ATYM Market Research).
  • In 2011, YouTube reported 48 hours of video uploaded every minute. [...]

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"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
March 2012 Newsletter
Mar 21, 2012



Thismoment | Moments that matter

March 21, 2012		 Newsletter Volume 1, Issue 3
Welcome!

This newsletter is brought to you by Thismoment, a pioneer in the development of social content management solutions for brands that want to rapidly and effectively engage consumers through Facebook, YouTube, Google+, LinkedIn, Twitter and mobile.
From Thismoment's Blog
This section features recent posts from our company's blog.

Facebook Brand Timelines: </p><img src=

The Lowdown" border="0" height="200" src="http://info.thismoment.com/rs/thismoment/images/MarNewsletter-cocacola.jpg" width="265">Facebook Brand Timelines: The Lowdown

At the recent Facebook Marketing
Conference, top FB honchos like Chris Cox and Sheryl Sandberg explained how the new Timeline for Brand Pages is set to change the online marketing landscape.
As brands try to keep up with these changes, Thismoment is helping by making it easier for them to understand and adopt the new Timeline format.
Read more...

FREE DOWNLOAD: [...]

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Social Engagement Strategy: 5 Tips for Brand Ambassadors
Mar 19, 2012

You’ve created your accounts and set up your page. Your brand ambassadors (and decorators - boo) are already talking about your brand and you’re listening.

You’ve got every tool at your disposal (including Social Conversation Manager and Brand Monitor from thismoment), but you’re still not sure when, or more importantly why and how to engage.

Now is the time now to create and interact in conversation. While it’s important to know what folks are saying (and why they’re saying it), start with defining how and why you’re going to interact with your audience by doing the following: [...]

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Ignite Your Sales with Content on Demand
Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.
Thismoment Announces New User-Generated Content Engine for YouTube Brand Channels, and Global Support
Mar 15, 2012

User-Generated Content Engine for YouTube Brand ChannelsSAN FRANCISCO, CA--(Marketwire - Mar 15, 2012) - Thismoment, a provider of social content management software for brands, today announced that it surpassed 650,000 user generated content (UGC) submissions through its flagship product, the Distributed Engagement Channel (DEC).

The latest release of the DEC UGC contest engine allows brands to collect video, photo, and text content from users directly through YouTube, Facebook, and brand site pages, and offers full moderation and workflow controls to manage submission data. At a brand's discretion, the UGC contest engine also allows users to authenticate with their social service of choice, including YouTube, Google+, Facebook, Twitter, LinkedIn, Flickr, and Instagram.

The new turn-key system enables Thismoment customers to build and deploy creative and engaging UGC brand channels on YouTube at a faster rate than ever before. Additionally, with offices in all international YouTube markets, brands can enjoy quick-to-deploy UGC engagement solutions that extend reach and drive deep engagement globally and with full local language support.

Since partnering with YouTube in 2010, Thismoment has launched over 100 YouTube brand channels for customers within all major industry verticals, including more than 100 Fortune 500 brands. [...]

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Power Your Social Media Campaigns With Compelling Content
Mar 14, 2012

Some companies jump onto the social media bandwagon with enthusiasm... running campaigns, promoting their brands etc, only to find their pages resembling virtual ghost towns after the fervor fizzles out.

The featured content is soon outdated or is slowly dying.

Producing creative promotional content requires considerable time and effort; [...]

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"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball