Momentum
The Content Marketing Blog
April 2012 Newsletter
May 2, 2012

Thismoment | Moments that Matter

May 2, 2012

 Newsletter Volume 1, Issue 4
Welcome!
This newsletter is brought to you by Thismoment, a pioneer in the development of social content management solutions for brands that want to rapidly and effectively engage consumers through Facebook, YouTube, Google+, LinkedIn, Twitter and mobile.
Thismoment Webinar Series
This month's special feature is a webinar presented by Richard Ault, Director - Product, Thismoment Inc.

Richard Ault, Director - Product, Thismoment IncUsing Pinterest To Effectively Market and Promote Your Brand

Join us for a free webinar that will examine how companies are connecting with consumers through Pinterest, and help you map out an integration strategy that makes sense for your brand.



Date: Thursday, May 31; Time: 8:00am PT/11:00am ET
Length: 60 Minutes
Cost: Free

During this webinar, we will discuss: [...]

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Making the Most of Pinterest for Marketing
Apr 23, 2012

Pinterest is generating more referral traffic than YouTube
A 'Pinteresting' Addition to the Social Space

Given the growing importance of visual content in online marketing, Pinterest's launch couldn't have been better timed. Although launched in late 2010, it was in the summer of 2011 that the social community woke up to this 'Pinteresting' addition to the online marketing space.

Thismoment's research on how Pinterest has performed in a fiercely competitive, visually rich, social space shows that:

  • Although Facebook continues to dominate, Pinterest is generating more referral traffic than YouTube, LinkedIn and Google+ combined (Infographic Labs). [...]

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Facebook Preferred Marketing Developer Program
Apr 19, 2012

Today we are stoked to announce that Thismoment is a founding member of the Facebook Preferred Marketing Developer Program ("PMD")!  Joining this program gives Thismoment a depth of access to information and resources which boost our ability to deliver the most effective, social, creative and fun Facebook Pages and Applications for our current and future customers.

Specifically Thismoment has been awarded badges for our core expertise in Pages and Applications in the DEC.



This speaks to the fact that the DEC content management system is best in class.  And we are humbled that Facebook has recognized this in awarding Thismoment membership in the PMD.

Facebook Pages are the home for fans and community to interact with your brand. [...]

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"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
How Social Media Made Caine’s Arcade Dreams Come True
Apr 18, 2012

Isn't he just the cutest?
For those of you who haven't seen it yet, "Caine's Arcade" is the newest feel-good viral video to hit social media channels this week. In this 11-minute film, we meet 9yr old Caine, who spent last summer hanging in his Dad's used auto parts store in East L.A.

while Dad, George, worked weekends. And like most kids who have to hang with their Dads in the office (been there…boring!) Caine is looking for creative, imaginative ways to spend his time. [...]

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Three Reasons Why Videos Should be Part of Your Online Marketing Strategy
Apr 17, 2012

The last few years have seen videos become an integral part of brands' content marketing strategies. From user-generated content uploaded on YouTube to Facebook video campaigns, today's marketers have understood that:



  1. Unlike text, videos can make marketing messages come alive.
  2. According to the Weiss-McGrath report, information presented using a combination of voice and visuals ensures staggeringly high retention rates after 24 hours.

Before uploading promotional videos, the creation phase should be carefully planned. [...]

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Ignite Your Sales with Content on Demand
Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.
Thismoment DEC 3.1 – Release Notes
Apr 12, 2012

This release includes a host of new features as well as enhancements and bug fixes related to social platform integration, CMS functionality, UGC, reporting and device compatibility. The release notes below summarize important new features and may be updated periodically as more information becomes available.



Social Platform Integration

These are some of the features we've added recently to enhance functionailty and compatibility with 3rd party applications.

Facebook

  • Open Graph Integration and Lexus Points of No Return
  • Easy & Powerful Facebook Like Gate
  • Age Verification on Social Conversation Filters
  • Facebook RSVP Event Module
  • Add Facebook Photos as Content
  • Manage Multiple Facebook Tabs from a Single DEC
  • Like and +1 Button Tools
    • Like Button Options
    • Invite Friends Option
    • Google+ Option
  • Video Shares on Facebook play in the newsfeed in YouTube Player

Pinterest

  • Pinterest Follow and Pin Integration

Flickr

  • Add Official Flickr Content

Google+

  • Google+ in the Social Conversation Module
  • Google+ in UGC

Learn More...



User Generated Content Engine

Thismoment's highly acclaimed UGC engine has had a few under-the-hood tweaks and new features too. [...]

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Creating Winning Facebook Brand Timelines with Engaging Visuals
Apr 11, 2012

The 'New' Facebook: It's a Lot More Visual

While some brands embraced Facebook's Timeline with great enthusiasm, there were others who weren't as receptive.

This was until 30th March 2012, when all business pages were automatically converted to the Timeline format. What makes the 'new' Facebook more exciting is the purposeful visual landscape it presents. [...]

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"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball