Thismoment Content Marketing Blog - Page 38 of 49 - All you need to know about content marketing @Thismoment.

June 2012 Newsletter

Jun 20, 2012

Moments that Matter
June 2012

This newsletter is brought to you by Thismoment, a pioneer in the development of social content management solutions for brands that want to rapidly and effectively engage consumers through Facebook, YouTube, Google+, LinkedIn, Twitter and mobile.

Funding and Partnership Announcements

Thismoment Raises $22 Million in Second Institutional Round Led by Trident Capital

Thismoment, a provider of social content management software for brands, announced that it has secured $22 million in its C-Round funding led by Trident Capital. Thismoment's Distributed Engagement Channel (DEC) platform has been adopted by more than 150 Fortune 500 brands during the past two years.

Coca-Cola.TV and Thismoment Attract Record Audiences via Social Media and Mobile

Coca-Cola leverages the capabilities of Thismoment to address the online youth market in Latin America and Mexico in a social/mobile environment via a flexible, scalable and easy-to-use platform. Together, Coca-Cola TV and Thismoment deliver a consistent, high quality branded experience to users across multiple social sites and devices. [...]

Thismoment DEC 3.1.5 – Release Notes

Andrew Sielen

Jun 20, 2012

We've pushed the newest version of our platform to all 3.0 DECs. Here's a look at what's included in the release.

Improved RSVP Event Module (Now approved for YouTube!)

We've made a number of improvements to our RSVP Event Module.

In summary, the RSVP Event Module allows you to link your account and import data about an existing Facebook Event into a module on your DEC with one click, and promote your event across multiple distribution points. After technical review it has been approved by YouTube for use on all Basic DECs. [...]

Thismoment in the News – June 2012

Andrew Sielen

Jun 13, 2012

Thismoment Raises $22 Million in Second Institutional Round Led by Trident Capital (on TechCrunch)

Thismoment, a provider of social content management software for brands, today announced that it has secured $22 million in its C-Round funding led by Trident Capital. Thismoment's Distributed Engagement Channel (DEC) platform has been adopted by more than 100 Fortune 500 brands during the past two years.

Read more...

Coca-Cola and Procter and Gamble Lead the way into the New Advertising Era of SocialTV (on Forbes)

Traditional TV Advertising is being disrupted right in front of our eyes. Gone are the Mad Men days of TV advertising – martini lunches, no real measurement, and scant ROI models.

In partnership with social software industry leader Thismoment, social marketing campaigns by Coca-Cola and Procter & Gamble demonstrate the next level of direct social engagement for some of the world’s most respected brands. [...]

"Marketers have much to gain by including sales in the content marketing mix. Get to it!"

—Marc Cowlin

"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "

—Jason Falls

Thismoment Raises $22 Million in Second Institutional Round Led by Trident Capital

Andrew Sielen

Jun 13, 2012

SAN FRANCISCO, CA--(Marketwire - Jun 13, 2012) - Thismoment, a provider of social content management software for brands, today announced that it has secured $22 million in its C-Round funding led by Trident Capital. Thismoment's Distributed Engagement Channel (DEC) platform has been adopted by more than 100 Fortune 500 brands during the past two years.

DEC is a unique software solution for unifying, managing and analyzing a brand's social channels, rich media assets and user generated content. DEC allows brands and their agencies to drive content engagement and customer conversation management across multiple social, digital and mobile touch points, both online and outdoor. [...]

The Impact of Social Incentives on Engagement

Andrew Sielen

Jun 12, 2012

Looking Beyond Likes & Shares

The term social engagement typically means brands interacting with consumers by encouraging them share or like their content. While this is true, today's consumers want incentives for 'liking', 'following', or simply showing interest in brands.

The first step to engagement is capturing consumers' attention; and how better to do this than by enticing them with incentives. [...]

Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.

Coca-Cola.TV and Thismoment Attract Record Audiences via Social Media and Mobile for Live Paul McCartney and Vive Latino Performances

Andrew Sielen

Jun 6, 2012

Latin American youth embrace social engagement media, magnifying Coca-Cola's brand across Facebook, YouTube, and mobile platforms

Mexico City / San Francisco - June 6, 2012 - Coca-Cola is changing the way it reaches the youth market in Latin America in a year-long social media campaign in Mexico and throughout Latin America. In partnership with social software industry leader Thismoment, Coca-Cola is executing a large-scale marketing initiative that combines real world entertainment with the unique ability to distribute and support live broadcasts in a robust and engaging online social and mobile experience.

The Coca-Cola.TV Project was created to reach the large and increasingly social youth market across Latin America. Through this, Coca-Cola is seeking to create meaningful connections by bringing the best in entertainment to young people, wherever they are, with programs such as Coca-Cola.FM and now Coca-Cola.TV; [...]

Social Media & Brand Building: Converting Obstacles into Opportunities

Andrew Sielen

Jun 5, 2012

Social Brand Building: Why Some Brands Thrive, While Others Barely Survive

Social media presents new challenges to marketers everyday.

From PR crises to the prospect of getting lost in an overcrowded space, social brand building is not easy. Yet, the likes of Coca-Cola and P&G are thriving. [...]

"A UGC hashtag campaign without ROI is indeed DOA!"

—Dan Kimball

We'd love to hear from you.

Every brand has a story to tell.

We make it easy.