Thismoment Content Marketing Blog - Page 27 of 49 - All you need to know about content marketing @Thismoment.

Monetizing the Tweetosphere: New Ads APIs Open Twitter To A Whole New Ecosystem

Mar 18, 2013

Back in August, Twitter announced some big changes to its Platform with its new API 1.1 and display requirements. Using some basic guidelines to segment which 3rd party services may or may not fit into the future of Twitter’s app ecosystem, some surmised that they were planning to shrink their vibrant developer community.

Not so. Get ready for things to blow up big time now that Twitter is swinging for the fences and releasing a fresh Ads API that could be a win-win-win for users, 3rd parties, and
Twitter itself. [...]

YouTube Hitchhiker Update, Facebook News Feed Redesign and much more… | March 2013 Newsletter

Andrew Sielen

Mar 12, 2013

Moments that Matter
March 2013 Newsletter

This monthly newsletter is brought to you by Thismoment, the world's leading Enterprise Platform for Dynamic Brand Experiences.

News and Updates

What You Need to Know About YouTube's New Channel Redesign

YouTube has released its highly anticipated new Channel design, "One Channel". Previously code-named "Hitchhiker", One Channel automatically optimizes the viewer experience for every screen, serving today's mobile, multi-channel audience.

Early 2013 saw YouTube preview the new format with several sample channels including Head & Shoulders' "Deep Like Troy", enabled by Thismoment DEC. How does this impact brand channel experiences? [...]

What You Need to Know About YouTube’s New Channel Redesign

Andrew Sielen

Mar 8, 2013

YouTube has released its highly anticipated new channel design, "One Channel" (formerly code-named "Hitchhiker"). One Channel automatically optimizes the viewer experience for every screen, serving today's mobile, multi-channel audience.

Additionally, it delivers new features for deeper engagement.

YouTube One Channel

Earlier in the year, YouTube previewed the new format with several sample channels including Head & Shoulders' "Deep Like Troy" enabled by Thismoment DEC--the only advertiser-sponsored, non-Google channel in the preview. [...]

"Marketers have much to gain by including sales in the content marketing mix. Get to it!"

—Marc Cowlin

"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "

—Jason Falls

Big n’ Rich: Facebook Gives News Feed A Facelift

Andrew Sielen

Mar 7, 2013

The social media industry has been abuzz this week in anticipation of today's News Feed redesign announcement from Facebook. Speculation has been wild, rumors were rampant, and stock prices were popping before Zuck took the stage.

News Feed has been Facebook's heart and soul since its introduction in 2006, and aside from small tweaks and new content such as Open Graph action stories and sponsored stories, it's remained largely unchanged until today.

So what's new? [...]

Thismoment DEC Product Updates – March 2013

Andrew Sielen

Mar 4, 2013

We're pleased to share a short list of updates to the Distributed Engagement Channel ("DEC") focused on security and mobility. This edition of Updates also offers a special glimpse into life at Thismoment HQ.

We hope you enjoy.

Secure the Perimeter
DEC's login and permissions system now features stricter password requirements, password expiration, and user lockout after repeated failed login attempts. [...]

Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.

Powering Dynamic Brand Experiences : Looking Beyond the 30-Second TV Ad

Andrew Sielen

Feb 28, 2013

Consumers’ Changing Expectations

Rewind a few years when brands invested billions on TV advertising to connect with consumers and create deep impressions. A lot has changed since then.

Consumers aren’t watching TV the way they used to. In addition to consuming promotional content via TV spots, today’s social-savvy consumers are expecting more from their favorite brands. [...]

Webinar: Creating Dynamic Online Experiences – 7 Lessons from the World’s Leading Brands

Andrew Sielen

Feb 25, 2013

Recorded on:
February 27, 2013

Duration: 60 Minutes

View Recording

Creating Dynamic Online Experiences: 7 Lessons from the World's Leading Brands

Consumers are enthusiastically embracing new online channels and interfaces.

The seismic social and mobile shifts disrupting brand marketing are readily apparent; however, the playbook for social brand success is still being written. [...]

"A UGC hashtag campaign without ROI is indeed DOA!"

—Dan Kimball

We'd love to hear from you.

Every brand has a story to tell.

We make it easy.