Momentum
The Content Marketing Blog
Webinar Replay: Altimeter Thought Leaders Owyang & Lieb Teach Brands How to Transform Their Content Marketing
Jul 25, 2013

Does your brand have a content marketing strategy? How are mobile technologies influencing content marketing trends?

How do marketers get exec support and funding for content marketing programs? How do they show success?  In last week's edition of Thismoment's webinar series, Transform Your Content Marketing: [...]

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Best Practices for Global Brands on YouTube
Jul 10, 2013

Your enterprise is global. These days, that almost definitely means that your YouTube marketing strategy is too.

You're managing multiple regional brand channels on unique URLs and uploading localized content to better serve diverse geographies. But your efforts feel spread thin. [...]

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Global Brands Herald the Era of Responsive Design With New YouTube One Channels
Jun 27, 2013

SAN FRANCISCO, CA--(Marketwired - Jun 27, 2013) - Thismoment, the global leader in brand solutions for YouTube, today announced broad adoption of YouTube's responsive One Channel format by major brands -- including Activision, Acura, iRobot, Land Rover, Levi's, Microsoft Office, Mobily, and TaylorMade. All of these brands, and their agencies, used Thismoment's system to design and build their new channels, and to manage their content and subscribers on an ongoing basis.
 

One Channel better serves today's mobile, multi-screen audience by optimizing the viewer experience for every device through its responsive design -- which fluidly scales based on the size of the browser window -- and promoting channel subscription visibility and access.
 
The move to the new, responsive One Channel design is a significant evolution of YouTube, and Thismoment ensured its customers were prepared for the transition. Alicia Jones, Manager of Social Marketing for Honda and Acura, explains, "Initially we were concerned by the One Channel announcement, not knowing exactly how it would impact our current channel. [...]

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"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
Coca-Cola and Thismoment Continue to Break New Social Ground
Jun 18, 2013

CANNES, FRANCE--(Marketwired - Jun 18, 2013) - Cannes Lions -- Coca-Cola continues to be on the forefront of defining the future of marketing and laying the foundation for how successful brands will effectively engage with their audiences in ways that were previously unimaginable. Coca-Cola's collaboration with social software company Thismoment has led to record levels of engagement.

Through modern programs reminiscent of a digital media company, Coca-Cola has made a significant connection with youth audiences and achieved remarkable results.

With leading-edge projects such as Coca-Cola.TV, Coca-Cola.FM and live-streaming music events, Coca-Cola has shown the world how thinking outside the box can lead to revolutionary engagement with a brand's customers. In partnership with social software industry leader Thismoment, Coca-Cola has executed large-scale digital marketing initiatives that combine real-world entertainment with the unique ability to distribute and magnify these offerings in a robust and engaging social and mobile experience. [...]

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Agency Powerhouses Digitas, Edelman & Team One to Headline June 26 Webinar
Jun 12, 2013

We're excited to announce the next edition of our webinar series: What's new?

What's next? The Future of Digital Marketing.


From designing breakthrough integrated campaigns to driving brand adoption of emerging technologies, agencies are creating the present and future of marketing. [...]

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Ignite Your Sales with Content on Demand
Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.
Eiffel Tower Greenlights Radical UGC Project
Jun 6, 2013

Yesterday's New York Times featured the journey of composer Joseph Bertolozzi, a man who is turning France's famed Eiffel Tower into a musical instrument.

I was struck by Bertolozzi's imagination and dedication to his vision--not to mention curious to hear the music he will make by "playing" the steel structure with mallets and other objects.


Then it occurred to me that Bertolozzi's project, while remarkable art, is also a great example of branded user-generated content (UGC)--content created by a consumer, a fan, showing their relationship with the product.

When Bertolozzi releases his musical creation next year, he will add a new page to the Eiffel Tower's narrative. He will tell the Tower's story in sound and from a personal, passionate perspective. 

In doing so, he will reach a diverse audience with varying degrees of familiarity with the Eiffel Tower. Some of those who listen will be intrigued, inspired.

For them, his music will be a fresh invitation to explore the historic monument coming from a person, not a marketing team.  

From Disney's "Let the Memories Begin" UGC Campaign
The power of that invitation is exactly why so many brands are now turning to their most loyal customers to help tell their brand stories with UGC. [...]

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YouTube June 5 Upgrade Deadline Does Not Apply to All Channels
May 31, 2013

June 6 update: download our comprehensive One Channel FAQ for brands and agencies here.

As many of our customers have noticed, YouTube is informing users that an automatic upgrade to YouTube's new One Channel layout will occur on June 5th.

See an image of the prompt below.


Please take note of three very important details:
  1. This date does not apply to channels with custom gadgets. To be clear: [...]

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"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball