Every once in while a marketing story comes around that catches the attention of marketers, and we get very excited. Such was the case this week when we saw Vince Vaughn, Dave Franco and Tom Wilkinson featured in a set of free stock images, courtesy of the film Unfinished Business and iStock by Getty images. The promotion was […]
A 60 Second Content Tip —My favorite story of a company pushing back against content marketing goes like this: A blog platform sales executive was talking to a B2B (business-to-business) CEO about using blogs to lift search results and drive more online leads. The CEO refused the offer by saying, “we’re a wholesale tire company, […]
Cue the time machine: Long before smartphones, selfies, and our unquenchable online sharing culture, photos were the best mementos we had when returning from vacation. We shared prints with family and friends, pasted them in photo albums and loved showing off the fun we had during our travels. Universal Orlando’s “Show Us Your #UniversalMoments” campaign, […]
How Cotopaxi won at content marketing It’s February 21, and I am jumping into a pool of snowmelt beneath a red rock waterfall, just outside Las Vegas. I am fully clothed, and my left hand is clutching an inflatable sleeping pad. After the plunge into the hypothermic tub, I heft myself onto the sleeping pad […]
No, I’m not a cowboy, but when I roam the internet in search of great content, lasso my favorites, and corral them into a playlist to share with you (see below), I feel like one. Enjoy the first edition of the Thismoment in Content Marketing Weekly Roundup!
Lists are one of the best Twitter features, yet one of the most underutilized. Without Twitter lists, my Twitter feed is a disorganized mess of information covering all of my interests. I build lists ranging from marketing to recruitment, technology, world news and sports (ok, sports don’t interest me, but the feed does help me […]
Content marketing is more than tactics Content marketers often think about blog posts, videos, images, Tweets and the like. But, content marketing is so much more than tactical execution. Strong content marketing is an extension of the business idea. It’s a strategy that cultivates the kind of audiences you need to sell to in order […]