Categories: Content Marketing

Register Now: Content Marketing Webinar with Christopher Penn and Dan Kimball

Categories: Content Marketing

Register Now: Content Marketing Webinar with Christopher Penn and Dan Kimball

Aug 18, 2014

If you yell, “content marketing is changing the world!” in a room full of marketers, you’re likely to cause a stampede. Everyone in the room will have an opinion and everyone in the room will rush over to weigh in on the subject. You’ll hear amazing stories of successes and more than enough talk about the challenges faced when running a content marketing program. There’s no denying it, content marketing has taken the digital world by storm, leaving in its wake both opportunity and justifiable challenges. And we all want to talk about it. In this content marketing webinar, “Content Made Easy,” we’ll do just that, have a good talk about content marketing and how to overcome 4 common content marketing challenges.

Like all marketers, our presenters Christopher Penn, VP of Marketing Technology at Shift Communications and Dan Kimball, CMO at Thismoment, have felt both the pain and reward as they’ve embraced the top-of-funnel power content can bring to a brand.

Content Marketing Webinar Details

Join Chris and Dan to hear more about the power of content marketing and how top brands have set aside their challenges by harnessing user-generated content (UGC), social media and curation. They’ll share real world success stories that will offer insight into how we’ve helped our partners ease challenges of time, engagement, budget and creating enough content to sustain a meaningful program.

Join us for a great conversation and come away with 4 practical tips you can quickly put to practice!

 

Marc Cowlin @mcowlin
Contributor Bio: Marc Cowlin is a content marketer with a proven track record of driving buzz, traffic and conversion through top-of-funnel marketing (Public Relations, Social Media, Blogging). With nearly 15 years of in-house brand experience with companies such as Birkenstock and CafePress.com, Marc offers a unique perspective on the convergence of content with PR, social media and digital marketing. These days Marc leads content marketing for Thismoment.
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