This summer Intuit Small Business launched its most ambitious interactive campaign ever, “Small Business Big Game” (powered by Thismoment). It’s big. How big? Try Super big. As in any small business can enter, and the winner gets an all expenses paid 30-second spot in version 48 of pro football’s crown jewel (yes, Legal reviewed this […]

As we dust off our favorite jerseys to prepare for football season, brands have already started the first phases of their 2014 Super Bowl campaigns. By teasing out content and leveraging user content to drive deeper engagement they can stretch their Super Bowl marketing dollars further.   Brands today have more ways than ever to […]

Yesterday’s New York Times featured the journey of composer Joseph Bertolozzi, a man who is turning France’s famed Eiffel Tower into a musical instrument.I was struck by Bertolozzi’s imagination and dedication to his vision–not to mention curious to hear the music he will make by “playing” the steel structure with mallets and other objects. Then […]

2012: A Brief Recap If 2011 was a good year for social media, 2012 was even better. This was the year when brands more than just integrated social media with their overall marketing mix. Taking things to the next level, brands made social media a vital part of their marketing arsenal by allocating budgets, optimizing […]

Why YouTube Should be Part of a Brand’s Social Marketing Arsenal Unlike earlier, when social media meant only Facebook or Twitter, marketers today consider YouTube to be a powerful social marketing and branding channel. Besides being the preferred platform for uploading videos online, marketers are leveraging YouTube for everything from improving brand visibility to engaging […]