This summer Intuit Small Business launched its most ambitious interactive campaign ever, “Small Business Big Game” (powered by Thismoment). It’s big. How big? Try Super big. As in any small business can enter, and the winner gets an all expenses paid 30-second spot in version 48 of pro football’s crown jewel (yes, Legal reviewed this […]

In Part 1, I wrote about an impending expansion of generic top-level domains (gTLDs) at the end of 2013. To recap,generic top-level domains (gTLDs) are the part of the URL that come after the last dot such as “com” or “org.” Please note that this post contains information and considerations for marketing professionals to help […]

Today’s consumer has unprecedented access to information and an ever-expanding universe of tools for sharing opinions. Don’t be deceived by word-of-mouth’s quaint handle: social technology has turbocharged the classic marketing concept. Brian Solis and JESS3’s colorful Conversation Prism (featured image) shows the array of social networks, blogs, wikis, apps, and other online services that have considerable power […]

Most of my professional life has been spent working with companies and organizations that are protecting, expanding or reinventing their brand identities in the digital world. Although I now work in-house at Thismoment, the first part of my legal career was spent at law firms helping brands navigate the opportunities as well as the pitfalls in […]

Your enterprise is global. These days, that almost definitely means that your YouTube marketing strategy is too. You’re managing multiple regional brand channels on unique URLs and uploading localized content to better serve diverse geographies. But your efforts feel spread thin. Meanwhile, your marketing team thinks that a single, global URL will be easier to […]