Strategy & Planning
Define goals, mechanics, prizes, and the target audience.
New from Thismoment
Launch your sweepstakes with an experienced partner behind it.
A successful sweepstakes requires more than a landing page and an entry form. Official rules, eligibility requirements, filings, bonding, participant communications, entry management, reporting, data-quality controls, and marketing consent all need to work together.
Sweepstakes by Thismoment combines flexible technology with managed program support, helping your team plan, build, launch, and operate a custom sweepstakes without trying to manage every moving part on its own.
Most standard programs require at least 2-4 weeks. Programs requiring bonding or state filings may require 8-12 weeks.
A sweepstakes can look simple...until you have to run one.
Behind every successful promotion are legal, operational, and technical requirements. Miss one step and you risk delays, non-compliance, or a poor participant experience. Thismoment helps coordinate every moving part from planning through closeout.
Official Rules
Coordinate approved rules and promotion requirements.
Eligibility & Disclosures
Address federal, state, and industry requirements.
Filings & Bonding
Prepare and submit filings where required.
Participant Communications
Support confirmations and program communications.
Reporting & Recordkeeping
Provide accurate reporting and program records.
The technology you need, with the support to manage it properly.
Some clients need a fully managed sweepstakes program. Others already have creative, legal, or internal resources and need dependable technology and operational support. Thismoment can support either model.
Flexible sweepstakes technology
Powerful tools to launch, run, and report with confidence.
- Custom branded entry experiences
- Responsive entry forms and data capture
- Multiple languages and vanity URLs
- Entry management and consent capture
- Program reporting and dashboards
- Data prepared for downstream activation
Managed program support
Experienced support to help coordinate the details.
- Promotion planning and requirements review
- Custom design and development
- Launch coordination and QA
- Bonding and filing management
- Entry-quality review and spam filtering
- Reporting and final data preparation
One coordinated solution from planning through closeout.
Experience design and development
- Custom branded pages and microsites
- Flexible forms and interactive experiences
- Responsive and accessible by design
- Secure, reliable, and campaign-ready
Entry management and data quality
- Eligibility checks and consent capture
- Duplicate and suspicious-entry review
- Automated submission protections
- Clean entry data prepared for delivery
Communications and reporting
- Confirmation and participant communications
- Program dashboards and reporting
- Exportable data and campaign summaries
- Secure program records
Filing and launch support
- Filing and bonding coordination
- Pre-launch requirements review
- Approved rules and disclosure support
- Launch coordination and QA
The right questions need to be answered before launch.
Sweepstakes have legal, operational, and technical dependencies. Identifying key requirements early helps reduce delays, manage risk, and keep the launch moving with confidence.
Eligibility
Who can enter and how.
Jurisdictions
Where the promotion can legally operate.
Prize value
Impacts bonding, disclosures, and taxes.
Disclosures
Clear, required legal language.
Official rules
Complete, accurate, and accessible.
Pre-Launch Checklist
- Eligibility
- Jurisdictions
- Prize value
- Disclosures
- Official rules
- Suspicious entries
- Participant communications
- Marketing consent
- Reporting
- Winner selection
- Lead time
Suspicious entries
Fraud detection and prevention.
Participant communications
Timely and accurate messages.
Marketing consent
Compliant opt-in and tracking.
Reporting
Operational and compliance reporting.
Winner selection
Fair, documented, and coordinated.
Lead time
Plan early to avoid delays.
The right questions need to be answered before launch.
Sweepstakes have legal, operational, and technical dependencies. Identifying key requirements early helps reduce delays, manage risk, and keep the launch moving with confidence.
Pre-Launch Checklist
- Eligibility
- Jurisdictions
- Prize value
- Disclosures
- Official rules
- Suspicious entries
- Participant communications
- Marketing consent
- Reporting
- Winner selection
- Lead time
Eligibility
Who can enter and how.
Jurisdictions
Where the promotion can legally operate.
Prize value
Impacts bonding, disclosures, and taxes.
Disclosures
Clear, required legal language.
Official rules
Complete, accurate, and accessible.
Suspicious entries
Fraud detection and prevention.
Participant communications
Timely and accurate messages.
Marketing consent
Compliant opt-in and tracking.
Reporting
Operational and compliance reporting.
Winner selection
Fair, documented, and coordinated.
Lead time
Plan early to avoid delays.
Filing requirements should not be an afterthought.
Depending on prize value, promotion structure, and eligible jurisdictions, a sweepstakes may require registration, bonding, or other filings before launch. Thismoment coordinates the required information, timelines, submissions, and supporting materials through its sweepstakes filing partners.
Final timing depends on prize value, eligible jurisdictions, approved rules, and vendor processing timelines.
Qualify. Consent. Connect.
Turn participation into a qualified marketing opportunity.
A well-designed sweepstakes can do more than generate entries. Thismoment can help capture client-approved consent, preferences, and qualification data so eligible participants can be prepared for transfer into the client’s marketing ecosystem.
- Email marketing opt-ins
- Product or service interests
- Customer-status questions
- Geographic or market eligibility
- Language preferences
- Referral source capture
- Additional qualification fields
- Custom fields and logic
Approved participant records can be prepared for transfer into the client’s CRM, email platform, or marketing system.
Strategic Outcomes
Build an audience, not just an entry list.
The final result is more than a collection of form submissions.
Branded participant experience
On-brand pages that build trust and participation.
Structured entry data
Consistent fields prepared for review and delivery.
Marketing-consent records
Documented consent captured as a distinct action.
Qualified audience segments
Participants grouped by approved criteria.
Campaign and source reporting
Visibility into which campaigns drive participation.
Cleaned data for activation
Reviewed records prepared for approved downstream use.
Continued customer engagement
A foundation for longer-term marketing goals.
Real-Time Insight
Stay informed while the program is live.
Sweepstakes by Thismoment includes reporting configured around the needs of each promotion, helping teams monitor participation, data quality, qualification, consent, and campaign performance while the program is live.
- Total entries
- Entries over time
- Language and market breakdowns
- Campaign-source performance
- Marketing opt-ins
- Qualification and data-quality results
Program Dashboard
Sample campaign metrics
Total Entries
12,480
Unique Entrants
11,902
Marketing Opt-Ins
6,214
Qualified Records
5,887
Entries over time
Language / market
- English 68%
- Spanish 19%
- Other 13%
Source performance
Marketing opt-ins
49.8%
of total entries
Qualification
5,887
qualified records
Data quality
Review complete
Final program recap ready
Illustrative sample metrics — not actual client results.
How It Works
From initial planning to final entry delivery.
A coordinated process designed to keep each promotion moving from planning through closeout.
Define the promotion
Clarify goals, audience, entry method, timing, prizes, and key requirements.
Configure the package
Select the technology, services, and support needed for the promotion.
Design and build
Create the branded entry experience, forms, content, and supporting pages.
Prepare and file
Coordinate approved rules, disclosures, consent requirements, filings, and bonding.
Test and launch
Review the experience across supported devices and prepare it for launch.
Manage the live program
Monitor intake, support reporting, and help address operational issues.
Review and deliver
Complete agreed entry review and prepare final reporting and approved data delivery.
Compliance, data security, and coordinated program support are built into every stage.
Plan ahead for a smooth launch.
Most programs move quickly. If filings are required, we build in the additional time needed so everything is ready before launch.
Standard programs
2-4 weeks
For promotions that do not require bonding or state filings.
Programs requiring filings
8-12 weeks
For promotions that require bonding, registration, state filings, or related approvals.
Final timing is confirmed after the promotion requirements and approved rules are reviewed.
Built on more than 15 years of sweepstakes experience.
Sweepstakes programs require coordination across creative, marketing, legal, technology, reporting, operations, and data management. Thismoment brings more than 15 years of experience helping teams coordinate those moving parts from planning through closeout.
We provide technology and operational support and do not replace legal counsel or the designated winner administrator.
Experience
15+ years
Supporting contests and sweepstakes programs for leading brands.
Support
Experienced program support
Coordination across planning, launch, live operations, and closeout.
Delivery
Technology + operations
Scalable tools and proven processes that keep programs moving.
Sample snapshot
Program Overview
Total entries
12,480
Unique entrants
11,902
Program status
Active
Daily entries
842
Entry sources
6
Program health
Strong
Daily entries
Entry sources
- Paid social42%
- Email31%
- Organic27%
Illustrative sample metrics — not actual client results.
Trusted processes. Secure technology. Experienced support.
Clear responsibilities. Coordinated execution.
Thismoment support
Thismoment can manage
- Technology and hosting
- Experience design and development
- Entry intake and management
- Participant communications
- Marketing-consent capture
- Reporting and program monitoring
- Filing and bonding coordination
- Entry-quality review and final data preparation
Client / partner responsibility
The client and its designated partners manage
- Acting as the legal sponsor
- Providing legal advice and interpretation
- Drafting and approving official rules
- Approving eligibility and consent language
- Winner selection
- Winner verification and notification
- Prize fulfillment
Thismoment does not act as the legal sponsor and does not provide legal advice.
We coordinate technology and operational work alongside the client and its designated legal and promotion partners.
Frequently asked questions.
Sweepstakes by Thismoment
Your sweepstakes should be exciting, not improvised.
Bring Thismoment in early to help define the experience, identify operational and filing requirements, establish a realistic timeline, and plan how qualified, opted-in audiences can enter your marketing ecosystem.
