With the likes of Facebook and Twitter now using cards as the primary way to display content, it is time to reevaluate how we interact with the web. Interactive digital cards not only display information to the user, but also entice the user to play with them. The depth of the card format allows users to get caught up in a moment of exploration; it attracts their attention and holds it in an already familiar card template while playing with the accessories of its content.
By using cards in web design, you can easily add interactive elements to your website. The capabilities of these cards range from: adding comments that appear below an image, sharing or voting on the content with quick finger taps or clicks, watching a video or an interactive slideshow, and even playing a game right on the card. The familiarity of the card container format not only guides users in their exploratory experience, it keeps them engaged. There really is no limit to what you can place in a card for users to play with. You only need to have the right content management tools to support building such cards that gives you the most room to be creative while keeping a familiar card experience for the user.
Here at Thismoment, we are developing Content Cloud—an environment that will let you not only take all of your content and display it in card templates, but also allow you to use custom applications inside the cards themselves. You can build your own custom card apps or download them from a store, and then drop them right into your content environment with ease using our extensive APIs. In our platform, developers can choose whether they want to use already built card templates or create a new card to display content in an entirely new way. This allows you to put the power of card interaction right into your users’ hands, custom tailored for your brand’s desired experience, while adhering to our powerful card platform. As a result, these interactive card applications will help drive more customer interest from interested to buying, especially when it comes to content associated with a product.
Content Cloud, is a powerful stepping stone to such an environment. It not only gives you industry-grade card content management features, but it can also pave the way for creating more advanced interactive card experiences in the future. Its innovative card content approach, coupled with a sturdy platform that has been supporting top brands for years, make it a great asset for all brands. The digital card experience is not exclusively for the Facebooks and the Twitters of the world anymore. Content Cloud makes it easy to gather any and all content relevant to your brand and bring it to your audience in the form of content playlists. Digital cards are a powerful tool which allow you to share any content anywhere, but this is only the beginning.
In the future, cards will be more engaging, more interactive and more meaningful to the end user. Card interactions will include new, novel ways for users to interact with them such as having the ability to flip cards visually and reveal additional content. Card templates could be designed with custom card widgets, customizable by the website admins on the fly. Live updating components on the cards—such as streaming conversations, tickers and notifications—will really bring the cards to life. The future of interactive cards is awesome. With the ease of creation and scalability of cards, and the possibility for deeper engagement, cards are on track to become the standard for delivering online content.