As we continue to celebrate the holiday season and prepare to usher in a New Year, let’s take a look back at this year’s biggest trend in digital marketing: user-generated content. In a previous blog post, we outlined the importance of fostering authentic social conversations around your brand leveraging UGC. Study after study confirms that […]

With 92% of consumers today trusting the opinions of real people over any other form of advertising, the “social media generation” feeds off the opinions of their peers and regularly participate in online conversations using text, photos and videos. Marketers are responding to this evolution in consumer behavior by fostering these kinds of authentic conversations […]

We live in a world that’s buzzing with online conversations about brands. And, with user-generated content becoming more important, we’re faced with new challenges and opportunities to engage with audiences. Throughout the year we give top brand marketers a forum to share their thoughts and experiences around the evolution of content marketing, best practices and […]

If you were given $100,000 to travel anywhere in the world for a year where would you go? Earlier this year, the travel-planning agencyJauntarooposed this question to the world in their Best Job Around the World campaign. Fans and world travelers alike were given the opportunity to win this incredible price by recording and submitting […]

New Solution: Thismoment #UGC Popularized by Twitter, hashtags have proven to be a great mechanism for inspiring, unifying and amplifying brand-related conversations. When used effectively, hashtags enable brands to piggyback on trending topics and gain mass exposure to their products and services. To date, marketers have sourced, curated and managed hashtag campaigns manually. But now […]