Thismoment in Content Marketing Episode 6: David Bonner

Mar 19, 2015

Experienced Ad-Side Creative Director Says Content and Creative Are The Same While it may not always be obvious, there has long existed an invisible wall between “creatives” (art directors and copywriters charged with dreaming up marketing campaigns and executions) and those of us who were not trained to be, well, creative. The world of content […]

Supercharge Your Content Distribution With Employee Advocacy

Mar 17, 2015

If you build it, they will not come. Successfully executing on a content marketing strategy involves more than content production — it also involves content distribution. Creating a great piece of content doesn’t help your organization much if nobody sees it, so it’s crucial that it gets distributed to your target audience through several avenues […]

Adventures in UGC Marketing, Featuring GoPro

GoPro, a maker of digital video cameras and accessories, practically has a lock adventure based video and UGC marketing. Their products, originally created to enable extreme sports enthusiasts to film their exploits without having to jury-rig a setup or find someone willing to hold the camera, are a natural fit for heaps of adventurous user […]