Be Your Own Brand DJ: The Power of Content Cloud

Be Your Own Brand DJ: The Power of Content Cloud

Mar 4, 2014

 

Never before have brands had so much creative marketing opportunity at their fingertips, but faced so many challenges at the same time.

Driven by powerful social, mobile and content marketing trends, brand strategies are evolving. The mission remains the same: create meaningful connections with customers and convert them into market share. The landscape, however, has changed.

Today’s digital marketer faces challenges at every turn. Production resources are strained. Assets are scattered across teams and systems. New distribution channels are constantly emerging, while others are changing and reducing brand control. Mobile experiences are broken and inconsistent. Digital touchpoints are increasingly shallow and fragmented.

 

OPPORTUNITIES

CHALLENGES

Real-time marketing on mobile devices

High expectations of brands to meet real-time, always-on consumer demands

User Generated Content (UGC)

Overwhelming volume of UGC & legal risks if rights aren’t tightly managed

Advanced user-level analytics

Big data is powerful, but finding signals in the noise is a huge challenge

Densely populated social channels

Connecting with consumers in an authentic manner in an oversaturated environment

New & massively growing social channels

Choosing which one to build content for, and standardize on (MySpace, anyone? Anyone?)

Cloud-based asset & campaign management

Figuring out how to synchronize and normalize all assets into a globally unified system

Native mobile device & OS functionality

Thousands of devices, screen sizes, operating systems = massively overblown content optimization requirements

Authentic storytelling = engaging marketing

Resource-constrained marketing teams are overwhelmed with content expectations

Outstanding content-enabling technology

986 different point solution technology vendors in the latest LumaScape!

 

Are you feeling the strain of any of the content marketing challenges listed above? You’re not alone. About 90% of consumers want more content from brands. And, only 10% of consumers are satisfied with the quality of content they get from them. This content conundrum isn’t limited to just one company, one agency or one vertical. It’s pervasive, and it’s stifling marketing teams across the globe.

But, there’s hope.

Brands like Frito Lay, Levi’s, Sephora and Intuit are staring these requirements in the eye, and embracing the opportunity. They’re creating unique and authentic stories and delivering engaging experiences to their diverse audiences. They’re leveraging UGC, and mashing it up with brand-created assets to build award-winning content marketing programs.

And, they’re handling it at Enterprise scale.

These brands view content marketing much like a DJ views music. The DJ finds great music from a library of songs and artists. He curates his collection, and mixes different playlists for different situations. He shares his playlist with his audience, allowing them to enjoy the music. The DJ feels the mood of the dance floor, and plays music that gets the audience even more fired up. It’s an infectious cycle of content and engagement.

 

DJs mix music. You mix rich digital content. Thismoment Content Cloud Brand DJ eBook download button
Learn more about what it means to be a Brand DJ in our eBook.

 

Today, we’re proud to announce our new product to the world—Thismoment Content Cloud. Content Cloud is an end-to-end content marketing platform that empowers brands to be their own Brand DJ. With Content Cloud, you’ll be able to effortlessly find, mix and share content, and create unique and engaging stories for your audience that deliver results. (Read the press release here)

We built Content Cloud to turn those Challenges into Solutions.

 

CHALLENGES

SOLUTIONS

High expectations of brands to meet real-time, always-on consumer demands

Content Cloud real-time Playlists and UGC stream

Overwhelming volume of UGC & legal risk if rights aren’t tightly managed

Content Cloud UGC Closed Loop Consent (CLC) for industry-best usage-rights management

Big data is powerful, but finding signals in the noise is a huge challenge

Content Cloud user-level data and metrics for smart content optimization

Connecting with consumers in an authentic manner in an oversaturated environment

Content Cloud social cards and feeds that drive engagement and performance

Choosing which one to build content for, and standardize on (MySpace, anyone? Anyone?)

Content Cloud optimizes content for any social feed without any custom development

Figuring out how to synchronize and normalize all assets into a unified, global system

Content Cloud open architecture and meta data normalization for easy content discovery and collaboration

Thousands of devices, screen sizes, operating systems = massively overblown content requirements

Content Cloud mobile-first approach and responsive design to meet all screen and device requirements

Resource-constrained marketing teams are overwhelmed with content expectations

Content Cloud plug-and-play UI makes finding, mixing and sharing content easy

986 different point solution technology vendors in the latest LumaScape!

Content Cloud integrates with the industry’s most prominent point solutions, and gives you the first end-to-end content marketing platform!

 

Dan Kimball
Contributor Bio: Dan Kimball, Thismoment CMO, oversees global marketing strategy, brand and growth. With 15+ years experience at high-growth startups, he has held leadership positions in digital, mobile, social, and data/BI, with a focus on both product vision and go-to-market strategies. Has an aversion to Mexican prison and late night fish taco carts.
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