Why User-Generated Reviews Equal Customer Love

Oct 14, 2014

If you’re reading this, you’ll likely agree that user-generated content (UGC) is a hot trend in content marketing. You’ll likely further affirm that user-generated reviews are a key part of UGC. When consumers love your products and tell their peers via review, your brand benefits. However, getting customers to review your products is only the first step. […]

2015 Content Marketing Trend Report and an Almost Missed Dog Walk

Oct 7, 2014

When Ann Handley and Joe Pulizzi speak, content marketers listen! (Unless they’re late for a walk with their dogs, then they listen later…) Truly great content engages, and last Saturday, as I read through the 2015 content marketing trend report from MarketingProfs and the Content Marketing Institute, I lost all track of time. I was […]

Free E-book – 4 Tips to Better, Smarter Content That Empowers Your Reps

Oct 1, 2014

Content marketing has changed the landscape of brand marketing and advertising… so why hasn’t content done the same for rep enablement across your sales and customer support organizations? There is an opportunity for marketers to create better, smarter content to benefit every corner of business. While we do talk about better, smarter content quite a bit […]

Point and Click: 4 Tips for Turning Selfies Into Sales

Sep 23, 2014

User-generated content (UGC) is the wave of the future for content marketing. Customers and fans are ready, willing, and able to provide content such as reviews, status updates, social shares, videos, and photos, aka social proof, for products or brands they like and respect. And they are more than ready, willing, and able to seek […]