Smarter Content and a TV Purchase The last time I bought a television, I researched extensively. I ventured online to find the best possible quality for my money. I visited a few brick & mortar stores to see TVs live and in action. I even picked up a copy of Consumer Reports. I did serious […]
If you break marketing down to its end goal, the primary objective is to sell. Just like sales and finance teams, marketers are after the holy grail of business – the all mighty dollar. While most will agree that this is true, they’ll also agree that today marketing is also about engagement and sharing. The best […]
When I read the news about the beef between Taylor Swift and Spotify yesterday I couldn’t help but to think of Ann Handley. Yes, Ann Handley, of MarketingProfs, Everybody Writes, Tiny Houses and content marketing fame came to mind as I read about T-Swizzle pulling her music off the popular music-streaming site, Spotify. And no, […]
Let’s face it, there’s a lot of content noise in the world. As marketers, we are constantly looking for great ways for our content to cut through that noise and speak to our respective audiences. As you well know, that’s a tall order. Well, I have good news and bad news! Which do you want […]
In content marketing, we spend a lot of time talking about brand marketing efforts, feeding funnels, targeted outreach, increased traffic, storytelling, authenticity, engagement, blogs and videos and how all of these things serve our prospective and current customers. This is really fun stuff, so it makes sense that we tend to go on, and on, […]
