Posting the same content everywhere means your content is not optimal Hello, my name is Jason and I’m a “same content poster.” I rarely differentiate my content by channel. And now you say, “Hi, Jason!” Doesn’t it feel like admitting you post the same content on different networks is like attending a support meeting? We’ve […]
Fanpage Karma study shows emotional triggers drive interaction A few weeks ago, I told you that the key to driving engaging content is to ask one question, does this piece of content make my audience say, “Holy Smokes! That’s __________!” (Insert adjective here.) My theory, if your audience says “Holy Smokes,” they’re more likely to share, […]
Nothing provides a gut check like a question from the parody king The first Weird Al Yankovic song I really liked was a hidden gem on his Even Worse album called, “You Make Me.” It was a style parody of techno band Oingo Boingo and featured a string of absurdities and insults as if the […]
According to the fictitious research firm in the back of my brain, 90 percent of all branded content online needs a lot of help. Heck, it might be 95 percent. Why aren’t more brands creating engaging content? If you don’t believe me, try finding a few examples of great brands that create engaging content. Go […]
Do you think anyone knew who Elvis Presley was before 1954? Nope. At least, no one outside of Memphis, Tennessee knew of him. But, as soon as he plugged his sound into Sun Records and radio stations began playing “That’s All Right,” he was heard. Elvis had the content, but he still needed a path […]
