The How and Why of Differentiating Content by Channel

Nov 12, 2014

Posting the same content everywhere means your content is not optimal Hello, my name is Jason and I’m a “same content poster.” I rarely differentiate my content by channel. And now you say, “Hi, Jason!” Doesn’t it feel like admitting you post the same content on different networks is like attending a support meeting? We’ve […]

The Weird Al Yankovic Test For Content Optimization

Oct 23, 2014

Nothing provides a gut check like a question from the parody king The first Weird Al Yankovic song I really liked was a hidden gem on his Even Worse album called, “You Make Me.” It was a style parody of techno band Oingo Boingo and featured a string of absurdities and insults as if the […]