If you could turn a magazine story, newspaper article or broadcast newscast into exactly what your marketing or PR director wants, a story about your brand, I could count on one finger who would read or watch enthusiastically. Only that marketing or public relations director would be interested, because only he or she wants to […]

Separate signal from the noise with these outlandish approaches We keep beating the drum that content marketing success requires making your content stand out. There are many ways to do this, but two favorites are using humor/drama to enhance the emotional triggers of content, and using celebrities/major brands, to co-op an audience. I’m partial to […]

Queen of content marketing wants marketers to stop wasting their customer’s time “Those of you who think you are not writers, you’re wrong,” Ann Handley proclaims, regularly. The Chief Content Officer at MarketingProfs is on a mission to convince not just every marketer, but every businessperson, that they are indeed writers. Her new book Everybody Writes is […]

Madman behind Hendrick’s Gin says, “No one pays attention to ads!” Perhaps one of the most unique content marketing efforts I’ve seen is that of Hendrick’s Gin. The 15-year-old spirits brand bills itself as being “not for everyone” and uses words like “unusual” “quirky” and “peculiar” in its copy. The art and design of everything […]

Cisco social strategist and comedian, Tim Washer, discusses his approach to content marketing One of my favorite examples of compelling content produced by a business-to-business (B2B) company is the Cisco Valentine’s Day video. To tell a compelling story that is so outstanding that people want to share it with their friends is great, and to […]