3 Tips for Incorporating User Reviews Into Your Marketing Strategy Last month we published an article about user-generated reviews and how they impact consumer brands and their connection with customers. That article got us to thinking about whether this subject had bleed over to B2B. Do B2B Customer Review matter as much as B2c user reviews? […]

If you’re reading this, you’ll likely agree that user-generated content (UGC) is a hot trend in content marketing. You’ll likely further affirm that user-generated reviews are a key part of UGC. When consumers love your products and tell their peers via review, your brand benefits. However, getting customers to review your products is only the first step. […]