GoPro, a maker of digital video cameras and accessories, practically has a lock adventure based video and UGC marketing. Their products, originally created to enable extreme sports enthusiasts to film their exploits without having to jury-rig a setup or find someone willing to hold the camera, are a natural fit for heaps of adventurous user […]

If you’re reading this, you’ll likely agree that user-generated content (UGC) is a hot trend in content marketing. You’ll likely further affirm that user-generated reviews are a key part of UGC. When consumers love your products and tell their peers via review, your brand benefits. However, getting customers to review your products is only the first step. […]

User-generated content (UGC) is the wave of the future for content marketing. Customers and fans are ready, willing, and able to provide content such as reviews, status updates, social shares, videos, and photos, aka social proof, for products or brands they like and respect. And they are more than ready, willing, and able to seek […]

If someone had told me on February 11, 2006 that I would soon learn valuable career lessons from Vice President Dick Cheney, I would have laughed. Dick and I were not close, certainly not on advice-giving terms (OK, we’d never met). But it happened, the very next day. In truth, his lessons were unintentional, and […]

My mom always told me that if I don’t have anything nice to say, I shouldn’t say anything at all. So, when I started writing this article I had a tiny panic attack, the original headline I had in mind was “Get Over It! Your Content Fears Are Ridiculous, People.” Since that didn’t seem very nice I put on my […]