If someone had told me on February 11, 2006 that I would soon learn valuable career lessons from Vice President Dick Cheney, I would have laughed. Dick and I were not close, certainly not on advice-giving terms (OK, we’d never met). But it happened, the very next day. In truth, his lessons were unintentional, and […]
My mom always told me that if I don’t have anything nice to say, I shouldn’t say anything at all. So, when I started writing this article I had a tiny panic attack, the original headline I had in mind was “Get Over It! Your Content Fears Are Ridiculous, People.” Since that didn’t seem very nice I put on my […]
A few weeks ago, Sephora launched their Beauty Board experience on their website, Sephora.com, built leveraging Thismoment’s platform. It’s a bold move by a bold and innovative company, who is early to the realization that user generated content (UGC) has value beyond the casual entertainment of looking at selfies for the sheer shock value. […]
The recent news about Katherine Heigl suing Duane Reade — for repurposing a photo that celebrity paparazzi site Just Jared took of her walking out of a Duane Reade store — highlights an important lesson for brand marketers when it comes to content and social media: images found on the internet may not always fair […]
