As a Bears fan, watching the Super Bowl was a fairly emotionless experience – at least until the ads air. While my uncle taught me to root for ‘injuries’ when the Bears aren’t playing, this year, I felt it would be more honorable to root for great ads. At $4.5 million a pop for one […]
This year, the most intriguing Super Bowl ad was from McDonald’s. Certainly, we all wish we had their budget, but regardless of spend, McDonald’s provided a lesson about extending ad campaigns through social engagement, which doesn’t have to extend the dollars. McDonald’s “Pay With Love” McDonald’s “Pay With Love” advertisement extended their TV ad into […]
Everyone loves the big splash Super Bowl ads make—before, during, and after the game these ads generate massive interest and provide a significant uplift for brands. But the $4.5 million price tag for a 30 second spot is out of the reach for most companies. And even if the cost isn’t an issue, advertising during […]
