The Insurance industry is unique, few customers understand the product, want to buy it or want to have to use it. Within the industry, it is commonly believed that insurance is sold, not bought, and one of the most effective techniques remains “smiling and dialing.” So, where do insurance industry content marketing programs fit into […]
5 questions to ask before you post… The media loves pointing out the foibles, missteps and outright cringe-worthy mistakes that brands make on social media. While it’s an amusing, lesson-filled pastime that’s pretty darn easy to do, brands don’t love this type of attention (who would?). Ironically, these social media mistakes are amplified through the […]
Posting the same content everywhere means your content is not optimal Hello, my name is Jason and I’m a “same content poster.” I rarely differentiate my content by channel. And now you say, “Hi, Jason!” Doesn’t it feel like admitting you post the same content on different networks is like attending a support meeting? We’ve […]
Do you think anyone knew who Elvis Presley was before 1954? Nope. At least, no one outside of Memphis, Tennessee knew of him. But, as soon as he plugged his sound into Sun Records and radio stations began playing “That’s All Right,” he was heard. Elvis had the content, but he still needed a path […]
When you think of brands that are kicking social media butt, banks probably aren’t among the first to spring to mind. Let’s face it: there’s nothing exciting about broadcasting banking activities in the social sphere. Unless you just hit the jackpot with a wayward ATM, your cyber circle is probably not interested. So instead of […]
