“The problem with marketing is that they don’t know what content we really need in the field, and 90% of the time I don’t have what I need for a specific customer.” Anonymous Salesperson “The problem with sales is that we produce a crazy amount of content for them, but we have no idea what […]

Smarter Content and a TV Purchase The last time I bought a television, I researched extensively. I ventured online to find the best possible quality for my money. I visited a few brick & mortar stores to see TVs live and in action. I even picked up a copy of Consumer Reports. I did serious […]

In content marketing, we spend a lot of time talking about brand marketing efforts, feeding funnels, targeted outreach, increased traffic, storytelling, authenticity, engagement, blogs and videos and how all of these things serve our prospective and current customers. This is really fun stuff, so it makes sense that we tend to go on, and on, […]