Content marketing is more than tactics Content marketers often think about blog posts, videos, images, Tweets and the like. But, content marketing is so much more than tactical execution. Strong content marketing is an extension of the business idea. It’s a strategy that cultivates the kind of audiences you need to sell to in order […]

It doesn’t matter what you call it, storytelling is at the center of content marketing. Content marketing, brand journalism, marketing communications, creative, there are so many labels being tossed around in relation to what content marketers do every day. So much so that Ike Pigott, a former television news journalist and current communications strategist for […]

Queen of content marketing wants marketers to stop wasting their customer’s time “Those of you who think you are not writers, you’re wrong,” Ann Handley proclaims, regularly. The Chief Content Officer at MarketingProfs is on a mission to convince not just every marketer, but every businessperson, that they are indeed writers. Her new book Everybody Writes is […]

Madman behind Hendrick’s Gin says, “No one pays attention to ads!” Perhaps one of the most unique content marketing efforts I’ve seen is that of Hendrick’s Gin. The 15-year-old spirits brand bills itself as being “not for everyone” and uses words like “unusual” “quirky” and “peculiar” in its copy. The art and design of everything […]

Cisco social strategist and comedian, Tim Washer, discusses his approach to content marketing One of my favorite examples of compelling content produced by a business-to-business (B2B) company is the Cisco Valentine’s Day video. To tell a compelling story that is so outstanding that people want to share it with their friends is great, and to […]