The Wall Street Journal recently ran an article called “Smile! Marketing Firms Are Mining Your Selfies.” It’s just the kind of story that encourages me to take a break from my legal duties here long enough to write a response. As an attorney with Thismoment, hashtag user-generated content (what we call “hashtag UGC”) and discussions […]

I said those very words in a meeting recently and half the marketers in the room laughed and rolled their eyes. Yeah, I like my acronyms. The other half got it; a UGC (user-generated content) hashtag campaign without ROI (return on investment) is indeed DOA (dead on arrival). Is UGC just a trend? Are marketers […]