As I build this playlist each week, I enjoy looking for common trends in the stories I choose. Sometimes it doesn’t exist, but other times, like this week, I notice something interesting. This week, I can’t help but to think about two content themes: convergence and learning. Convergence: While traditionally thought of as a marketing discipline, content […]
A 60 Second Content Tip —My favorite story of a company pushing back against content marketing goes like this: A blog platform sales executive was talking to a B2B (business-to-business) CEO about using blogs to lift search results and drive more online leads. The CEO refused the offer by saying, “we’re a wholesale tire company, […]
Big brands just eat up research on millennial marketing. Why? Because this demographic lovvvves to buy stuff. In fact, it is estimated that they spend $600B a year and are predicted to gobble up the biggest combined purchasing power in history. One of the most important insights brands can leverage is the fact that 50% […]
If you talk to a PR pro, a content marketer or a social media manager about inbound marketing, you’ll find that each has a point-of-view on the work of the other, generally based on the continually blurred lines of their respective positions. Social, content and PR jobs are becoming harder and harder to distinguish from […]
My mom always told me that if I don’t have anything nice to say, I shouldn’t say anything at all. So, when I started writing this article I had a tiny panic attack, the original headline I had in mind was “Get Over It! Your Content Fears Are Ridiculous, People.” Since that didn’t seem very nice I put on my […]
