Content Marketing Trends: Not Effective But Doing More? Marketers love content. However, many feel there is much room for improvement in their content marketing programs. According to the Content Marketing Institute’s B2B Content Marketing 2015 Benchmarks, Budgets, and Trends – North America, seven out of ten marketers are doing more content marketing this year than […]

When Ann Handley and Joe Pulizzi speak, content marketers listen! (Unless they’re late for a walk with their dogs, then they listen later…) Truly great content engages, and last Saturday, as I read through the 2015 content marketing trend report from MarketingProfs and the Content Marketing Institute, I lost all track of time. I was […]