Date: Thursday, May 31; Time: [...]
The one thing common throughout Facebook's evolution is that they didn't ask users how they felt; they went right ahead and overhauled Facebook at regular intervals.
Despite frequent changes, Facebook's user base has constantly been growing and currently stands at +900 million.
Most Notable Changes
- July 2008 - With the aim of creating a cleaner look, the 'beta' version of Facebook was unveiled. [...]
- Most brands religiously follow the "From the Cover Image to Milestones" guide.
- While the checklists highlight the importance of content, a select few touch upon managing this content and presenting it as a unified whole.
These are, undoubtedly, great guidelines for brands looking to leverage the Timeline. However, there are also other, highly crucial tasks that brands need to include in their Facebook marketing checklist: [...]
"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
SAN FRANCISCO, CA--(Marketwire - May 8, 2012) - Thismoment, a provider of social content management software for brands, today shared its best practices for brand marketers seeking to leverage Pinterest to reach consumers. Although now 2 years old, with Pinterest's meteoric rise in the last 6 months among the major social networks, brands are anxiously evaluating how to capitalize on this influx of new users.
As a pioneer in social conversation consolidation and unified brand deployment across social networks, brand sites, and mobile devices, the addition of Pinterest into Thismoment's Content Management System makes Thismoment the most comprehensive brand channel distributor in the industry.
Why does Pinterest matter to brands?
The inherent nature of the Pinterest experience yields an incredibly visual user experience with one's pinboard content and consequently, much like YouTube, this visually oriented focus has been a key driver in its user growth. By creating content that simplifies user interaction, this increases the likelihood of those content elements being pinned and, thus, going viral. [...]
The Marketer's Playground
While most companies perceive the Timeline as an opportunity to better showcase their brand and engage with consumers, there are a few others who had little choice than to simply migrate. For brands that aren't taking full advantage of the Timeline, research by Thismoment highlights some reasons why they should:
- Facebook ad revenues are expected to hit $7 billion in 2013 (eMarketer). This, along with Facebook's creative new layout, means that consumers are going to be even more engaged and spending more time on the site. [...]
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