Thismoment Content Marketing Blog - Page 39 of 49 - All you need to know about content marketing @Thismoment.

Coca-Cola.TV and Thismoment Attract Record Audiences via Social Media and Mobile for Live Paul McCartney and Vive Latino Performances

Andrew Sielen

Jun 6, 2012

Latin American youth embrace social engagement media, magnifying Coca-Cola's brand across Facebook, YouTube, and mobile platforms

Mexico City / San Francisco - June 6, 2012 - Coca-Cola is changing the way it reaches the youth market in Latin America in a year-long social media campaign in Mexico and throughout Latin America. In partnership with social software industry leader Thismoment, Coca-Cola is executing a large-scale marketing initiative that combines real world entertainment with the unique ability to distribute and support live broadcasts in a robust and engaging online social and mobile experience.

The Coca-Cola.TV Project was created to reach the large and increasingly social youth market across Latin America. Through this, Coca-Cola is seeking to create meaningful connections by bringing the best in entertainment to young people, wherever they are, with programs such as Coca-Cola.FM and now Coca-Cola.TV; [...]

Social Media & Brand Building: Converting Obstacles into Opportunities

Andrew Sielen

Jun 5, 2012

Social Brand Building: Why Some Brands Thrive, While Others Barely Survive

Social media presents new challenges to marketers everyday.

From PR crises to the prospect of getting lost in an overcrowded space, social brand building is not easy. Yet, the likes of Coca-Cola and P&G are thriving. [...]

Brand Building and Social Media: Three Best Practices

Andrew Sielen

May 31, 2012

Where Does Brand Building Figure in Marketers' Priority List?

Unlike their traditional counterparts, the one thing that's notable about today's social-savvy brands is that they're more sensitive to consumer needs. Consumers today place great emphasis on qualities like trust and transparency, while pricing is becoming less important.

According to the 2012 CMO survey:

"Brand value is far more important than low price. [...]

"Marketers have much to gain by including sales in the content marketing mix. Get to it!"

—Marc Cowlin

"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "

—Jason Falls

Boost the ‘Social’ Quotient in Your Brand Building Strategy

Andrew Sielen

May 25, 2012

Social Media: Now a Fundamental Part of Brand Building

In today's connected world, not having an active social presence is no longer an option for brands.

Most marketers agree that the lucrative returns of promoting their brands/products on social media are big motivators. However, the path to social success begins with a solid brand building strategy. [...]

May 2012 Newsletter

Andrew Sielen

May 22, 2012

May 22, 2012

Newsletter Volume 1, Issue 5

Welcome!

This newsletter is brought to you by Thismoment, a pioneer in the development of social content management solutions for brands that want to rapidly and effectively engage consumers through Facebook, YouTube, Google+, LinkedIn, Twitter and mobile.

Thismoment Webinar Series

This month's special feature is a webinar presented by Richard Ault, Director - Product, Thismoment Inc.

Using Pinterest To Effectively Market and Promote Your Brand

Join us for a free webinar that will examine how companies are connecting with consumers through Pinterest, and help you map out an integration strategy that makes sense for your brand.

Date: Thursday, May 31; Time: 8:00am PT/11:00am ET
Length: 60 Minutes
Cost: Free

During this webinar, we will discuss: [...]

Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.

Webinar: Using Pinterest To Effectively Market and Promote Your Brand

Andrew Sielen

May 19, 2012

Join us for a free webinar that will examine how companies are connecting with consumers through Pinterest, and help you map out an integration strategy that makes sense for your brand. This webinar is presented by Richard Ault, Director - Product, Thismoment Inc.

Date: Thursday, May 31; Time: [...]

New Facebook: Getting Over the Lack of Default Landing Pages

Andrew Sielen

May 17, 2012

Facebook's Boldest Change Yet?

The one thing common throughout Facebook's evolution is that they didn't ask users how they felt; they went right ahead and overhauled Facebook at regular intervals.

Despite frequent changes, Facebook's user base has constantly been growing and currently stands at +900 million.

Most Notable Changes

July 2008 - With the aim of creating a cleaner look, the 'beta' version of Facebook was unveiled. [...]

"A UGC hashtag campaign without ROI is indeed DOA!"

—Dan Kimball

We'd love to hear from you.

Every brand has a story to tell.

We make it easy.