We've pushed the newest version of our platform to all 3.0 DECs. Here's a look at what's included in the release.
Push/Pull Content Updating to/from YouTube
As a demonstration of our deep YouTube integration our customers may now manage their YouTube video titles and descriptions directly within Thismoment's CMS.
Two new options, 'Pull from YouTube' and 'Push to YouTube' are now available directly within the Content Edit window. Once the YouTube account is authorized for the video in question, the Title and Description can be updated with one click. [...]
Ivan Fernandes, MediaCom's Global Head of Social Media Technology, spoke to Thismoment CEO Vince Broady for the MediaCom Social Media Technology Thought Leader Interview Series.
Key takeaways from this session include:
Social is just one of many ways that news about brands travels farther and faster than ever before;
you have to be more focused than ever on delivering value day in and day out.
The value in social media technology will be measured in terms of the speed with which it allows brands to read, react and amplify across multiple channels and countries.
Focus on how to handle the change in social versus optimizing for the current state of social: [...]
Why YouTube Should be Part of a Brand's Social Marketing Arsenal
Unlike earlier, when social media meant only Facebook or Twitter, marketers today consider YouTube to be a powerful social marketing and branding channel. Besides being the preferred platform for uploading videos online, marketers are leveraging YouTube for everything from improving brand visibility to engaging with customers.
Thismoment's research on YouTube's rapid growth and its popularity as a social platform unearthed some interesting findings:
72 hours of videos are uploaded every single minute on YouTube (YouTube statistics). [...]
It's not uncommon to find brands measuring their social success by the number of 'likes' and followers they have. These are, undoubtedly, crucial engagement metrics and show that people are interested in your brand.
However, the modern marketer wants more than to amass 'likes' and prioritizes establishing strong, emotionally connected relationships with consumers.
To find out what engagement means to the modern marketer, Thismoment studied some of the top brands in the social space: [...]
This newsletter is brought to you by Thismoment, a pioneer in the development of social content management solutions for brands that want to rapidly and effectively engage consumers through Facebook, YouTube, Google+, LinkedIn, Twitter and mobile.
Thismoment, a provider of social content management software for brands, announced that it has secured $22 million in its C-Round funding led by Trident Capital. Thismoment's Distributed Engagement Channel (DEC) platform has been adopted by more than 150 Fortune 500 brands during the past two years.
Coca-Cola leverages the capabilities of Thismoment to address the online youth market in Latin America and Mexico in a social/mobile environment via a flexible, scalable and easy-to-use platform. Together, Coca-Cola TV and Thismoment deliver a consistent, high quality branded experience to users across multiple social sites and devices. [...]
We've pushed the newest version of our platform to all 3.0 DECs. Here's a look at what's included in the release.
Improved RSVP Event Module (Now approved for YouTube!)
We've made a number of improvements to our RSVP Event Module.
In summary, the RSVP Event Module allows you to link your account and import data about an existing Facebook Event into a module on your DEC with one click, and promote your event across multiple distribution points. After technical review it has been approved by YouTube for use on all Basic DECs. [...]
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We've made a number of improvements to our RSVP Event Module.