Momentum
The Content Marketing Blog
Marketing to the Mobile Consumer: 3 Best Practices for Social Brands
Aug 2, 2012

The Emergence of Mobile as a Social Marketing Channel

Users' increasing preference to access social sites from mobile devices has made it imperative for brands to be where their consumers are. In this age of digital Darwinism, there are the likes of Coke and P&G who consider mobile marketing to be an extension of their social media strategy.

While it is only natural that these big brands extend their highly successful social marketing strategies to the mobile platform, the smaller players are also rapidly catching up.

Thismoment's research on what makes mobile a rapidly growing social marketing channel unearthed some significant findings: [...]

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Facebook Open Graph Webinar, Thismoment Featured in Altimeter’s Report and much more… | July 2012 Newsletter
Jul 24, 2012

ThismomentMoments that Matter
July 2012
This newsletter is brought to you by Thismoment, the world's leading Enterprise System for
Social Brand Marketing.
News and Updates
Thismoment Webinar Series:

Facebook Open Graph - Owning Your Verbs To Own Social

Facebook Open GraphThis month's special feature is a webinar presented by Jonathan Eccles - Product Manager, Social Integration, Thismoment. Join us for a free webinar on Facebook's Open Graph and what this means for the larger semantic web and how it impacts brands. [...]

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Thismoment Highlighted in Altimeter’s Report on Converged Media
Jul 19, 2012

Thismoment has been featured in Altimeter's latest report title "The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media".

This new research report, co-authored by Altimeter Group Analysts Rebecca Lieb and Jeremiah Owyang, explores today's media landscape, and provides a success checklist and actionable recommendations for converged media deployment.

This industry secret has raised funds, built a team of over 150 employees and has been quietly building enterprise class software for brand marketers and agency partners. [...]

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"Marketers have much to gain by including sales in the content marketing mix. Get to it!"
—Marc Cowlin
"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "
—Jason Falls
Calls To Action and Their Direct Impact on Social Media Success
Jul 19, 2012

Although social media is largely about brand building and generating awareness, the truth is, brands also want to see measurable results and improve revenues. However, most social marketing 'how to' guides caution against building content that sounds too promotional, which creates a new challenge for brands.



Compelling Calls To Action are Critical to Social Success

While designing social content that resembles a sales pitch is not recommended, simply broadcasting information without telling customers what to do usually means missing out on crucial engagement and conversion opportunities. Thismoment's research on the impact of CTAs on brands' social success shows: [...]

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Countering Social Fatigue: What Brands Need to Know
Jul 16, 2012

Keeping Up with the Social Consumer

Although the increase in brands' online marketing budgets indicates that the social marketing space will continue to thrive, this also increases the pressure on marketers to look for new ways to engage and retain consumers. This growing pressure to keep up can make brands vulnerable to social media fatigue.

Thismoment's research on some of the probable causes of social media burnout and the challenges brands could face now and later shows:

Ignite Your Sales with Content on Demand
Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.
Thismoment DEC 3.1.6 – Release Notes
Jul 9, 2012

We've pushed the newest version of our platform to all 3.0 DECs. Here's a look at what's included in the release.

Push/Pull Content Updating to/from YouTube

As a demonstration of our deep YouTube integration our customers may now manage their YouTube video titles and descriptions directly within Thismoment's CMS.

Two new options, 'Pull from YouTube' and 'Push to YouTube' are now available directly within the Content Edit window. Once the YouTube account is authorized for the video in question, the Title and Description can be updated with one click. [...]

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MediaCom Interview with CEO Vince Broady on the Future of Social Media
Jul 5, 2012

Ivan Fernandes, MediaCom's Global Head of Social Media Technology, spoke to Thismoment CEO Vince Broady for the MediaCom Social Media Technology Thought Leader Interview Series.

Key takeaways from this session include:
  • Social is just one of many ways that news about brands travels farther and faster than ever before;

    you have to be more focused than ever on delivering value day in and day out.

  • The value in social media technology will be measured in terms of the speed with which it allows brands to read, react and amplify across multiple channels and countries.
  • Focus on how to handle the change in social versus optimizing for the current state of social: [...]

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"A UGC hashtag campaign without ROI is indeed DOA!"
—Dan Kimball