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AdAge+Altimeter Webinar, Facebook Timeline White Paper and much more… | August 2012 Newsletter

Andrew Sielen

Aug 22, 2012

Moments that Matter
August 2012

This newsletter is brought to you by Thismoment, the world's leading Enterprise System for
Social Brand Marketing.

News and Updates

AdAge + Thismoment + Altimeter Webinar
Targeting the Dynamic Customer:

Understanding the Next Phase of Enterprise Brand Marketing

Social Campaign Creation: Planning the Pre-Launch Phase

Andrew Sielen

Aug 17, 2012

BIA/Kelsey's US Local Media Annual Forecast expects social advertising revenues to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010. Also, the fact that among the top social media related questions marketers most want answered is, "how do I sell with social media?" (Social Media Examiner) means brands are likely to be more aggressive in their social marketing efforts in the future.

Considering this, it will be safe to assume that brands will increase focus on two aspects of social media marketing:

Improving revenues.
Launching more creative, engaging campaigns on multiple channels.

However, getting there greatly depends on how well these campaigns are planned. [...]

Social Media for Entertainment Brands: Three Best Practices

Andrew Sielen

Aug 9, 2012

The Social Influence on the Entertainment Industry

With the rise of social platforms like YouTube and Facebook, entertainment brands are investing in social media for promotions and to engage with audiences.

Thismoment's research on how social media has revolutionized the movie/TV-watching experience unearthed some interesting findings:

According to a poll conducted by Penn Schoen Berland, 72% of respondents posted about movies on social sites while watching them.
A study by eMarketer shows that 19% of viewers were influenced by social media to start watching a TV show.
The viral nature of social media means people across the globe will discuss movies/shows much before the official launch in their countries.

What This Means for Entertainment Brands

Social media gives audiences the free reign to discuss and form opinions about films, TV shows etc. What people say on social sites greatly influences the behavior of their followers and can determine the success of shows. [...]

"Marketers have much to gain by including sales in the content marketing mix. Get to it!"

—Marc Cowlin

"Emotional posts drive an average reaction rate of 0.5%, which is more than double that of informational posts... "

—Jason Falls

Moments You Might Have Missed – Olympics Special Edition

Andrew Sielen

Aug 7, 2012

Moments You Might Have Missed News and Announcements

It's Olympics season again!

The world's best brands have launched marketing campaigns cheering teams and celebrating the games, across social media. Thismoment is proud to be associated with these special brand experiences, powered by DEC, running on Facebook, YouTube, brand sites and mobile.

Coca-Cola Olympics

[...]

Thismoment Announces Industry-First Facebook Open Graph Publishing Tool for Brands

Andrew Sielen

Aug 2, 2012

Out-of-the-Box Social Content Publishing Tool Empowers Brands to Leverage Extraordinary Reach of Facebook Open Graph

SAN FRANCISCO, CA--(Marketwire - Aug 2, 2012) - Since the announcement of Facebook Open Graph last September, marketers have been searching for ways to enable Facebook's nearly one billion users to seamlessly share their brand experiences; however, the technical complexity involved has been cost and time prohibitive.

In answer to this challenge, Thismoment, pioneering developer of an Enterprise System for Social Brand Marketing, today announced it will offer a new Facebook Open Graph publishing tool which will be included in a future release of its Distributed Engagement Channel (DEC).

Thismoment's DEC allows brands to create, distribute, and measure differentiated interactive experiences across multiple digital channels more efficiently and cost effectively than any other solution in the market today. [...]

Equip your sales reps to deliver exactly the right content to the right customer on the right device, at the exact time it's needed.

Marketing to the Mobile Consumer: 3 Best Practices for Social Brands

Andrew Sielen

Aug 2, 2012

The Emergence of Mobile as a Social Marketing Channel

Users' increasing preference to access social sites from mobile devices has made it imperative for brands to be where their consumers are. In this age of digital Darwinism, there are the likes of Coke and P&G who consider mobile marketing to be an extension of their social media strategy.

While it is only natural that these big brands extend their highly successful social marketing strategies to the mobile platform, the smaller players are also rapidly catching up.

Thismoment's research on what makes mobile a rapidly growing social marketing channel unearthed some significant findings: [...]

Facebook Open Graph Webinar, Thismoment Featured in Altimeter’s Report and much more… | July 2012 Newsletter

Andrew Sielen

Jul 24, 2012

Moments that Matter
July 2012

This newsletter is brought to you by Thismoment, the world's leading Enterprise System for
Social Brand Marketing.

News and Updates

Thismoment Webinar Series:

Facebook Open Graph - Owning Your Verbs To Own Social

This month's special feature is a webinar presented by Jonathan Eccles - Product Manager, Social Integration, Thismoment. Join us for a free webinar on Facebook's Open Graph and what this means for the larger semantic web and how it impacts brands. [...]

"A UGC hashtag campaign without ROI is indeed DOA!"

—Dan Kimball

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